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We will teach you how to measure your marketing correctly and make the right decisions based on data.
Trainer: Krzysztof Czyżykiewicz,
Łukasz Wnuk
Google Analytics training is a way to conduct effective marketing and understand your customers. Practical step-by-step exercises in Google Analytics will increase the effectiveness of online marketing.
At Google Analytics training, we will discover the possibilities of Google Analytics and its practical application. As Google Ads & Analytics trainers, we’ll show you the best practices of linking analytics to business, which translates into its growth. You will learn not only how Google Analytics works and how to configure it, but also:
Google Analytics training is a total of 14 hours of exercises filled with practical examples of using Google Analytics. Sign up if you are looking for a large portion of knowledge and proven online solutions.
Google Analytics training is a way to conduct effective marketing and understand your customers. Practical step-by-step exercises in Google Analytics will increase the effectiveness of online marketing.
At Google Analytics training, we will discover the possibilities of Google Analytics and its practical application. As Google Ads & Analytics trainers, we’ll show you the best practices of linking analytics to business, which translates into its growth. You will learn not only how Google Analytics works and how to configure it, but also:
Google Analytics training is a total of 14 hours of exercises filled with practical examples of using Google Analytics. Sign up if you are looking for a large portion of knowledge and proven online solutions.
Trainer
Krzysztof Czyżykiewicz
Google Ads & Analytics trainer
Trainer
Krzysztof Czyżykiewicz
Google Ads & Analytics trainer
Introduction to Internet Analytics
Definitions, challenges and basic concepts in Internet Analytics
Key Google Analytics (KPI) metrics
The way Google Analytics works
Installation and management of Google Analytics (practically)
Google Analytics structure and configuration (practically)
Filters, views and data security (practically)
Configuration of goals and e-commerce module (practically)
Analysis of user reports and traffic sources (practically)
Website efficiency and user involvement (practically)
Effectiveness of marketing activities - sales vs. micro conversions (practically)
Completion of training and handing out Certificates
Internet Analytics Strategy
Linking web analytics to business
Advanced user segmentation
Remarketing using Google Analytics
Multi-channel user path conversions and analysis
Performance evaluation and reporting automation
Annotations, dashboards and custom reports
Automatic notifications and reporting periodicity
Advanced Google Analytics code modifications
Conversion optimization using Content Experiments
Tools supporting Google Analytics and introduction to Google Tag Manager
Google Tag Manager and its practical applications
Completion of training and handing out Certificates
We attach great importance to our trainings. We know from experience that it is best to work in a small group and on specific examples. Therefore, the training can be attended by a maximum of 7 people. Training takes the form of workshops where all skills are trained in practice.
The trainings last two days (basic and advanced) and are held at our headquarters at Ślężna 148 from 9 am to 5 pm.
As soon as you sign up, you will receive a confirmation, then we will send you full information about your chosen training. Before the training, we will remind you about it again.
Yes, you should bring your computer for training. You will be able to complete the exercises that we will do during the training.
Yes, you will receive the certificate immediately after the training or we will send it to you by post. You will receive training materials by e-mail along with other necessary materials.
Yes, we are flexible in that regard. The training can last one or two days and be conducted both at our premises and at your premises. The range of trainer material can be tailored specifically to your needs.
Everyone can attend both days of the training. Professional training is a natural extension of Basic training. By signing up for both, you are sure to gain full knowledge. However, Basic training already guarantees that you will acquire sufficient Google Ads or Analytics skills.
Yes, before the training we will send you our proposed lunch menu. You will find various proposals, from which you will certainly choose the one that will suit you the most. Vegetarian options are also available.
Besides lunch, we always prepare cold and hot drinks, sandwiches (there are also vegetarian and meat options), sweets, fruit and healthy bars.
Yes, if you have any doubts after the training that we can clarify for you, we will be happy to meet you. We want everything to be understandable for you after the training, and the knowledge gained brings real results to your business. The date and cost of the consultation is determined individually according to the needs.
Orange Juice coaches – Krzysztof Czyżykiewicz and Łukasz Wnuk – are primarily practitioners dealing with Google Ads campaigns and Google Analytics analytics on a daily basis.
We are happy to share our experience and knowledge on our own Google Ads & Google Analytics trainings, showing in practice the best use of Google tools and their impact on clients’ business.
We have already trained 1,067 people, both large companies such as Ernst & Young and smaller companies such as Promostar Group. We train in the field of Google Ads & Google Analytics, and the Google Partner Premium mark is confirmation that we deliver effective solutions from Google at the highest level.
Our values include passion, trust, openness and development. They are the basis of our trainings.
By signing up for the training, I declare that I have familiarized myself with the regulations of Orange Juice training.