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Open up to video. Check out what you gain from YouTube ads
YouTube ads are gaining in popularity every year, but they still raise many questions. Does it pay to invest in this sales channel without an active YouTube account? How do you get users to watch the ad to the end? What kind of budget do you need to have in order for video ads to bring the expected results? These are just some of the questions that entrepreneurs who are thinking about starting marketing efforts on YouTube ask themselves.
It is worth bearing in mind that today YouTube is more than just a platform for posting videos. Many users treat the site like a search engine – checking product reviews, testimonials or looking for inspiration. Add to this the fact that in Poland the site is used by nearly 13.5 million users, accounting for 67 percent of all Internet users, and no one should be in any doubt as to why it is worth advertising your products or services there.
YouTube ads can appear before, during or after a video. Advertisers themselves decide whether to give users the option of skipping the display of an ad after the first 5 seconds (in the case of this option, you pay only after the Internet user has seen 30 seconds of your ad). But that’s not all. YouTube offers such ad formats as non-skippable ad bumpers (they last only 6 seconds), product ads or brand recognition surveys.
YouTube ads allow you to increase sales, influence better brand recognition, and are also an excellent tool for customized promotional activities, storytelling or selling specific products. It is for this reason that video ads are suitable for both large companies and small, but boldly entering the market.
Are YouTube ads for me?
YouTube ads are a good way to complement promotional efforts on Google or Facebook. With them, you can reach even more users or present your business from a completely different angle. A video message gives you a completely different opportunity than text or graphics. YouTube ads are set up from your Google Ads account. A dashboard with detailed statistics allows you to monitor in real time how users respond to your ads.
What can we do for you?
Display your ad before watching the YouTube video or right after. Remember that the ad will be skippable after 5 seconds
In addition to the video ad, show your products, which will appear under the player. And sell!
Tell a story to users that will make them remember your brand
Capture it all in 6 seconds and encourage the recipient to take action!
Increase the reach of your video ads by displaying them on partner sites and Google apps
Showcase your company on the YouTube homepage by billing on a cost-per-1,000 impressions basis
Promote your videos and new content in YouTube search results. Pay only per click
Our clients’ ads have been displayed more than 5 billion times. Take advantage of our experience and bring as many valuable users to your site as you need.
We display ads only to your target audience. We use proven practices of precise ad targeting, so our YouTube Ads campaigns sell!
Thanks to the availability of the YouTube app, we are able to display the advertising message to your potential customer regardless of how they use the Internet, at a crucial moment for you.
We develop a proposal for targeting and advertising communications
Based on the information from the advertising brief sent to us.
After taking into account the client's suggestions and final approval, we implement the advertising campaign on the account.
Every day we keep our finger on the pulse and check the results of the campaign,
to make the best use of the budget and meet the objectives. We introduce cyclical tests of other targeting and creative options,
to ensure the ongoing development of the campaign.
Once a month we send a report with the results of the campaign. It is divided
It is divided into the number of impressions, reach, number of ad clicks, cost
per click/1000 impressions ( depending on the campaign objective)
and click-through rate.
We have been a customer of Orange Juice for a long time and with a clear conscience recommended this agency as a reliable and reliable partner.
From the beginning of our cooperation, we have been observing (…) the involvement of Orange Juice specialists in our advertising activities. (…) Recruitment for studies at the University of Life Sciences in Wroclaw, despite the annual decline in the number of high school graduates in Poland, was a success and a better result than in previous years. (…) A lot of feedback, quick response and searching for solutions to increase recruitment and registration. We recommend Orange Juice as the right business partner for implementing online campaigns.
Cooperation with Orange Juice is pure pleasure! Ongoing and efficient contact, and a huge commitment to customer success. With a clear conscience I can recommend this company.
The Google Analytics audit carried out by Orange Juice is a real mine of knowledge – it allowed us to find gaps in our web analytics and develop sales activities based on specific data. I recommend Orange Juice with a clear conscience.
Orange Juice is above all great committed people. Good contact and understanding of goals accompanies us from the very beginning of cooperation. It all adds up to successful promotion on Google. I would recommend.
Orange Juice provides professional support in online marketing. The agency’s extensive knowledge – both theoretical and practical – deserves recognition. Timely implementation of tasks, extensive competence and expert advice allow you to recommend her as a trusted business partner.
The Orange Juice agency has entrusted comprehensive activities to the promotion of our company on the Internet. From the beginning of cooperation, we have been dealing with great professionalism, experience and creativity […] Thanks to reliable analysis and properly selected and implemented strategy, we successfully reach clients.
Cooperation with the Orange Juice agency opens a number of new doors for successful promotion of the company. We systematically entrust to specialists from Orange Juice the promotion of ever new packages offered by our resort. Prepared recommendations for image ads and activities carried out in the advertising network bring visible results and significantly increase interest in the offer of Czarna Góra.
Orange Juice is a great team and real website audit experts. Thanks to the fact that they tested all possible behavior scenarios on our platform and checked usability functions, and then presented a very well-prepared synthesis of all analytical conclusions, we were able to refine the details.
Promoting our company’s products (…) is not easy, however Orange Juice Experts have ideally selected the right tools to promote Kessel on the web. All activities are carried out with the utmost diligence, and we especially appreciate precisely conducted remarketing.
In addition to the business objectives pursued, cooperation with Orange Juice is supported by the experience of successfully implementing campaigns for other financial entities. In addition, the Google AdWords Trainer certifications – as well as the certification of the entire agency belonging to the Google Partners program confirm the right choice in choosing Orange Juice agency for promotional activities on the Internet.
Interesting audit, you can learn a few things from it. Makes a man look more closely at the tool he uses. It is worth implementing the remarks and recommendations contained in the audit.
I highly recommend it because their work increased viewership and optimized costs.
We thank Orange Juice for a reliable and quickly worked out Audit. At Woodpecker.co, we try to improve the points marked by Orange Juice due to the results of the Audit and we hope that this will improve the quality of our GA account. The report mentions a lot of details and advice – for which we thank you very much. We recommend an Orange Juice audit for a better understanding of Google analytics.
The Gooogle Analytics audit is prepared very reliably. It shows exactly what needs to be improved in the functioning of the website and online marketing. Each element is very well explained and contains useful information about the benefits of improvement. I highly recommend Orange Juice professionals.
I recommend working with Orange Juice. Google AdWords training and workshops help you get started and learn more advanced. Campaigns implemented with the help of the Orange Juice team quickly boosted online sales on the Polish market. Doubling turnover during the year? Yes, it’s possible with Orange Juice.
Seamless cooperation, good contact, high level of substantive knowledge, great customer service. What more could you want?
500 mln hours of video watched every day
19.9 mln real YT users in Poland
49% of marketers increase their revenue through video ads
No. 2 search engine in the world
There are two components of your YouTube ad: advertising budget and payment for our work.
We perform comprehensive activities related to YouTube advertising. We will carry out the necessary configurations for you, create effective campaigns and communications. YuoTube Ads campaign support includes:
Orange Juice is first and foremost a passion of people for the Internet and its possibilities. An efficiency approach flows in our blood, we know that effective marketing is not measured by the size of the budget, but by the effect and sales achieved.
We have a wealth of experience built on more than 17 million zlotys of advertising budget spent, we work successfully for each industry.
Among our professed values are such as passion, trust, openness and development. If you share similar values, we invite you to contact us.
The joint work of Orange Juice and Cutty Language on the ECC Wrocław project, resulted in 44% more people interested in the event, with the cost of watching a video ad CPV=0.11 PLN.
See case study
