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Web analytics

Service description

The analysis of Google Analytics data will allow you to make the right decisions optimizing your online business. The tools associated with it help to measure the effects of the implemented strategy and decide on the directions of changes seeking to optimize operations based on Google statistics. The conclusions of the Google statistics analysis help to eliminate possible errors and avoid problems in the future.

Thanks to a properly conducted Google Analytics process, you can learn Google statistics that show how many users visit the site, how much time they spend on it, and when they leave. It is also important to discover what activities your potential customers are taking on the site and whether they are interested enough to return.

This translates into specific optimization actions. When your website delivers relevant content to your target audience, you can count on the growth of your business. In addition, you should understand what actually interests customers, designate the elements they pay attention to while getting rid of the elements that hinder getting to know the offer.

By analyzing the traffic using Google Analytics on your website, we will be able to tell you who visits it, what he draws the most attention to and what he does not see. In this way, together with us you will create a strategy, define goals and target group. The importance of this stage cannot be overestimated. Only thanks to the accurate Google analysis that we offer you will find out which activities achieve your business goals.

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Google Analytics

Google Analytics

A tool for analyzing the performance of online activities.

Data visualization

Data visualization

Data monitoring, so you can quickly learn about the information you are interested in.

Heat maps

Heat maps

A type of data visualization. It involves visual representation of sensitive elements of a website.

Company reports

Company reports

Special reports tailored to your company's needs.

Our customers' opinions

Przesył has been cooperating with Orange Juice since August 2014. The company has proven that it has vast knowledge and experience in running AdWords campaigns and optimizing its main indicators. Cooperation with Orange Juice directly translates into the growth of our business while reducing the cost of conversion.

Katarzyna Maziak,
Managing Director of Efero sp. z o.o. sp.k./ Przesył

We have been cooperating with specialists of interactive agencies for 5 years. Long-term cooperation allows us to understand our business goals and set new ones as our strategy and company develop. Our cooperation with the Orange Juice interactive agency is successfully determined by three slogans: professionalism, effect orientation, trust.

Maciej Zych,
Marketing Director at Mennica Wroclawska

Our goal was advertising, which will promote the Profit Law Firm on the Wroclaw market. The effect that we obtained thanks to cooperation with OJ exceeded our expectations. The proposal of comprehensive actions and their professional implementation translated into an increase in Profit’s recognition on the local market and an increase in the number of clients of our tax office.

Mateusz Lewicki,
President of the Board of Profit Sp. z o.o.

We have been a customer of Orange Juice for a long time and with a clear conscience recommended this agency as a reliable and reliable partner.

Joanna Chomka,
Owner of

From the beginning of our cooperation, we have been observing (…) the involvement of Orange Juice specialists in our advertising activities. (…) Recruitment for studies at the University of Life Sciences in Wroclaw, despite the annual decline in the number of high school graduates in Poland, was a success and a better result than in previous years. (…) A lot of feedback, quick response and searching for solutions to increase recruitment and registration. We recommend Orange Juice as the right business partner for implementing online campaigns.

Paulina Boroń-Kacperek,
Director of the Recruitment Office of the Wrocław University of Environmental and Life Sciences

Orange Juice is above all great committed people. Good contact and understanding of goals accompanies us from the very beginning of cooperation. It all adds up to successful promotion on Google. I would recommend.

Grzegorz Szymański,
Co-owner of

Orange Juice provides professional support in online marketing. The agency’s extensive knowledge – both theoretical and practical – deserves recognition. Timely implementation of tasks, extensive competence and expert advice allow you to recommend her as a trusted business partner.

Agnieszka Trzepacz,
Marketing Coordinator at SpeedFly

The Orange Juice agency has entrusted comprehensive activities to the promotion of our company on the Internet. From the beginning of cooperation, we have been dealing with great professionalism, experience and creativity […] Thanks to reliable analysis and properly selected and implemented strategy, we successfully reach clients.

Krzysztof Wolański,
Managing director,

Cooperation with the Orange Juice agency opens a number of new doors for successful promotion of the company. We systematically entrust to specialists from Orange Juice the promotion of ever new packages offered by our resort. Prepared recommendations for image ads and activities carried out in the advertising network bring visible results and significantly increase interest in the offer of Czarna Góra.

Anna Haczkiewicz-Mazur,
Marketing and sales director of Czarna Góra S.A.

Orange Juice is a great team and real website audit experts. Thanks to the fact that they tested all possible behavior scenarios on our platform and checked usability functions, and then presented a very well-prepared synthesis of all analytical conclusions, we were able to refine the details.

Kamil Paśko,
Owner of

Promoting our company’s products (…) is not easy, however Orange Juice Experts have ideally selected the right tools to promote Kessel on the web. All activities are carried out with the utmost diligence, and we especially appreciate precisely conducted remarketing.


Anna Stochaj,
Marketing Director at Kessel Sp. z o.o.

In addition to the business objectives pursued, cooperation with Orange Juice is supported by the experience of successfully implementing campaigns for other financial entities. In addition, the Google AdWords Trainer certifications – as well as the certification of the entire agency belonging to the Google Partners program confirm the right choice in choosing Orange Juice agency for promotional activities on the Internet.

Nina Kuczyńska,
Member of the Board of

Interesting audit, you can learn a few things from it. Makes a man look more closely at the tool he uses. It is worth implementing the remarks and recommendations contained in the audit.

Jan Świst,
Owner of Tee++

I highly recommend it because their work increased viewership and optimized costs.

Marcin Ciskowski,
Owner of

We thank Orange Juice for a reliable and quickly worked out Audit. At, we try to improve the points marked by Orange Juice due to the results of the Audit and we hope that this will improve the quality of our GA account. The report mentions a lot of details and advice – for which we thank you very much. We recommend an Orange Juice audit for a better understanding of Google analytics.

Anna-Paula Cederholm,
Head of Marketing in

The Gooogle Analytics audit is prepared very reliably. It shows exactly what needs to be improved in the functioning of the website and online marketing. Each element is very well explained and contains useful information about the benefits of improvement. I highly recommend Orange Juice professionals.

Michał Kempa,
Owner of

I recommend working with Orange Juice. Google AdWords training and workshops help you get started and learn more advanced. Campaigns implemented with the help of the Orange Juice team quickly boosted online sales on the Polish market. Doubling turnover during the year? Yes, it’s possible with Orange Juice.

Piotr Nowicki,
Country Manager Poland, Rosebikes

Cooperation with Orange Juice is pure pleasure! Ongoing and efficient contact, and a huge commitment to customer success. With a clear conscience I can recommend this company.

Wiola Kurpiella,
Event Manager Bieg Firmowy

The Google Analytics audit carried out by Orange Juice is a real mine of knowledge – it allowed us to find gaps in our web analytics and develop sales activities based on specific data. I recommend Orange Juice with a clear conscience.

Michał Mazur,
Director of Communication and Promotion Śląsk Wrocław

Seamless cooperation, good contact, high level of substantive knowledge, great customer service. What more could you want?

Marcin Szewczyk,

See references

  • Our experts have Google Analytics certificates

    we have the ability to properly interpret Google statistics analysis. Thanks to this, you can be sure that your ad will reach your customers at the moment of their greatest interest.

  • We analyze the behavior of website users

    thanks to Google statistics, we create scenarios based on the most popular routes and choices of users of your website. This means that our recommendations are supported by reliable quantitative research.

  • We provide managerial reports

    we will configure data views in Google Analytics that are relevant to your company. We are happy to share our experience, which is why each of our clients has Google Analytics configuration as standard.

  • Our experts have Google Analytics certificates

    we have the ability to properly interpret Google statistics analysis. Thanks to this, you can be sure that your ad will reach your customers at the moment of their greatest interest.

  • We analyze the behavior of website users

    thanks to Google statistics, we create scenarios based on the most popular routes and choices of users of your website. This means that our recommendations are supported by reliable quantitative research.

  • We provide managerial reports

    we will configure data views in Google Analytics that are relevant to your company. We are happy to share our experience, which is why each of our clients has Google Analytics configuration as standard.


We have been running effective online campaigns for eight years using the Google Ads platform and Facebook Ads. We offer solutions that work and attract new customers. Efficiency is the most important for us. That is why we stick to a non-standard approach. By 2018, we’ve spent over 17 million advertising budget. It is not the expenses that matter, but the income. And this average is doubled.

Certified training

1067 people have already benefited from our Google Ads & Analytics training. We share knowledge, and awareness of the goal and common path allows us to achieve more. We are also constantly developing ourselves. Thanks to this, we can focus on innovation and new paths for our clients. We have 5 certified specializations.

Fair play rules

We operate on clear terms. Fair play is one of the most important matters for us. That is why each of our activities is transparent, honest and purposeful. We believe that it is best to work in a friendly atmosphere and a sense of mutual trust. We also base our success on a combination of high ambitions and professional passion.

Why is web analytics important?

More and more people are choosing to advertise their company on the Internet. To break into the awareness of a potential customer, you need to conduct your activities in the most effective way possible. That is why it is necessary to check the effectiveness of efforts by means of specific measurable results. This is where Google Analytics web analytics appears.

Google Analytics web analytics will allow you to see what costs you incur and how they translate into the number of customers and thus revenues. These matters are at the heart of every business. That is why it is important for you to see the actual effectiveness of your actions demonstrated by means of specific numbers.

What are the benefits of Google Analytics web analytics?

Thanks to the conclusions provided by web analytics, you can understand and influence the user’s behavior on your website. It will help you learn some important information:

  • demographic profile of your site’s users,
  • pages that affect conversion / sales,
  • way of navigating the user on the website.

Thanks to this, it will be possible not only to determine what are the most effective actions and whether you are investing marketing resources properly, but also to know if the processes and offer that you have planned for users are correct.

What are online marketing goals and why are they worth following?

The goals of online marketing are the goals you set for any online action. If you run an e-commerce store, you can get information on revenue from specific activities. Audit goals also include engagement goals, including form submission, copying contact details, page scroll percentage, and video playback. There is no action that you cannot measure, and this testifies to pro-purchase behavior and interest in your offer.

So it’s definitely worth following the goals of internet marketing. This verification of activities through specific goals gives information whether the online business is effective. It is only in correlation with specific sales results that the expenses turn out to be profitable.

Will Google Analytics help me assess the quality of the website?

Yes, thanks to Google Analytics you can assess the quality of a website. This is because the parameters that are subject to evaluation are, among others, tracking website visits obtained thanks to your marketing activities and the results resulting from it.

Thanks to analytics, you gain the ability to track online business revenue and know if your website is monetizing your traffic well.

What is the conversion rate of my website?

he conversion rate is the percentage of people who achieve a specific goal of your site, such as purchasing or contacting. You can compare this with the ratio of people acquired through your marketing sources.

Conversion rate is therefore related to the success of your business, because by tracking it, we will evaluate individual online activities.

Is web analytics just Google Analytics?

Google Analytics is not the only tool used for web analytics. However, it is the tool most integrated with other Google services, such as Google Ads, Google Tag Manager, Google Data Studio, and Google Optimize. This is his biggest advantage. We also supplement our web analytics activities with other tools.

First of all, the basis of our analytical activities is to draw conclusions about the traffic of your potential customers based on data and provide them to you in reports, including managerial reports – used to quickly view the effectiveness of your website.

Why with Orange Juice?

Orange Juice is above all a passion of people for the internet and its possibilities. Our effectiveness flows in our blood, we know that effective marketing is not measured by the size of the budget, but by the effect and sales achieved.

We have extensive experience built on over PLN 17 million of spent advertising budget, we work successfully for each of the industries. We train in the field of Google Ads & Google Analytics, and the Google Partner Premium mark confirms that we provide effective solutions from Google at the highest level.

Our values include passion, trust, openness and development. If you believe in similar values, please contact us.

+17 mln effectively
spent advertising budget

2x more revenue
generated from Google

1067 trained people
of Google Ads and Google Analytics

+8 years of experience

in acquiring customers

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