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UX audit

Increase the effectiveness of your website. Find out why you should perform a UX audit

A UX (User Experience) audit is a comprehensive document that will allow you to verify your website in terms of usability. Very often, small changes are enough to make it easier for customers to navigate the site, to achieve their goal faster, and to make the purchasing process much more pleasant. A satisfied customer will want to return to your site more often and will be more likely to use it again.

SEO efforts, Facebook ads or Google Ads, good content and a smoothly running website – it seems that so much is enough to start making money online successfully. If that’s what you think, you’re forgetting one aspect, but the most important one – what can you do to make sure that users who visit your site navigate it freely and as intended? UX mistakes create resentment and frustration in users, and eventually lead to abandonment of the site. A simple example: you want to buy shoes, you have a discount code that the manufacturer has posted on its social media. You are already finalizing the transaction when you find that there is no box to enter the code anywhere. It takes you a lot of effort to find the right box, and shopping, despite the discount, instead of being a pleasure, gives rise to negative emotions. It is precisely such shortcomings on the site that a UX audit allows you to eliminate. Apparent little things in the so-called user path translate into the comfort of your customers.

A UX audit will point out the strengths of the site and areas for improvement. The document provides clear guidance on what needs to be done to improve the site’s performance and where the need comes from.

The UX audit is designed to verify the usability of the site in both desktop and mobile versions. Our experts check the following areas:


  • Site structure and navigation between tabs. Even if you think your site is intuitive to use, you may find it difficult for users to get to the places they care about most.
  • Clarity of the site’s subpages. Poor-quality images, overly complicated infographics or a large number of buttons are just some of the elements that can make a site too cluttered.
  • The type of information provided on the site. Excessive content or a complete lack of content? Check what kind of content is on the site and where it is placed.
  • The method of accomplishing the stated goal. The subpage where the user places an order is of a slightly different nature than the one where he views products. Greater usability of the site translates directly into better conversion and encourages users to revisit the site.
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Why do you need it?

Sales growth

Sales growth

We'll give you a ready-made recipe for increasing conversions on your site and boosting sales

Increase in commitment

Increase in commitment

You'll learn what you need to do to increase user engagement on the site and improve their experience

Improving the rejection rate

Improving the rejection rate

Finally, you will know the answer to the nagging question: why do so many users leave your site before completing your desired action?

Identification of user problems

Identification of user problems

You'll get to know the mindset of your customers, understand how they navigate your site and find out what problems they encounter when using your site

What do they say about us?

We have been cooperating with specialists of interactive agencies for 5 years. Long-term cooperation allows us to understand our business goals and set new ones as our strategy and company develop. Our cooperation with the Orange Juice interactive agency is successfully determined by three slogans: professionalism, effect orientation, trust.

Maciej Zych,
Marketing Director at Mennica Wroclawska

We have been a customer of Orange Juice for a long time and with a clear conscience recommended this agency as a reliable and reliable partner.

Joanna Chomka,
Owner of

Cooperation with Orange Juice is pure pleasure! Ongoing and efficient contact, and a huge commitment to customer success. With a clear conscience I can recommend this company.

Wiola Kurpiella,
Event Manager Bieg Firmowy

From the beginning of our cooperation, we have been observing (…) the involvement of Orange Juice specialists in our advertising activities. (…) Recruitment for studies at the University of Life Sciences in Wroclaw, despite the annual decline in the number of high school graduates in Poland, was a success and a better result than in previous years. (…) A lot of feedback, quick response and searching for solutions to increase recruitment and registration. We recommend Orange Juice as the right business partner for implementing online campaigns.

Paulina Boroń-Kacperek,
Director of the Recruitment Office of the Wrocław University of Environmental and Life Sciences

Orange Juice is above all great committed people. Good contact and understanding of goals accompanies us from the very beginning of cooperation. It all adds up to successful promotion on Google. I would recommend.

Grzegorz Szymański,
Co-owner of

Orange Juice provides professional support in online marketing. The agency’s extensive knowledge – both theoretical and practical – deserves recognition. Timely implementation of tasks, extensive competence and expert advice allow you to recommend her as a trusted business partner.

Agnieszka Trzepacz,
Marketing Coordinator at SpeedFly

The Orange Juice agency has entrusted comprehensive activities to the promotion of our company on the Internet. From the beginning of cooperation, we have been dealing with great professionalism, experience and creativity […] Thanks to reliable analysis and properly selected and implemented strategy, we successfully reach clients.

Krzysztof Wolański,
Managing director,

The Google Analytics audit carried out by Orange Juice is a real mine of knowledge – it allowed us to find gaps in our web analytics and develop sales activities based on specific data. I recommend Orange Juice with a clear conscience.

Michał Mazur,
Director of Communication and Promotion Śląsk Wrocław

Orange Juice is a great team and real website audit experts. Thanks to the fact that they tested all possible behavior scenarios on our platform and checked usability functions, and then presented a very well-prepared synthesis of all analytical conclusions, we were able to refine the details.

Kamil Paśko,
Owner of

Promoting our company’s products (…) is not easy, however Orange Juice Experts have ideally selected the right tools to promote Kessel on the web. All activities are carried out with the utmost diligence, and we especially appreciate precisely conducted remarketing.


Anna Stochaj,
Marketing Director at Kessel Sp. z o.o.

In addition to the business objectives pursued, cooperation with Orange Juice is supported by the experience of successfully implementing campaigns for other financial entities. In addition, the Google AdWords Trainer certifications – as well as the certification of the entire agency belonging to the Google Partners program confirm the right choice in choosing Orange Juice agency for promotional activities on the Internet.

Nina Kuczyńska,
Member of the Board of

Interesting audit, you can learn a few things from it. Makes a man look more closely at the tool he uses. It is worth implementing the remarks and recommendations contained in the audit.

Jan Świst,
Owner of Tee++

I highly recommend it because their work increased viewership and optimized costs.

Marcin Ciskowski,
Owner of

We thank Orange Juice for a reliable and quickly worked out Audit. At, we try to improve the points marked by Orange Juice due to the results of the Audit and we hope that this will improve the quality of our GA account. The report mentions a lot of details and advice – for which we thank you very much. We recommend an Orange Juice audit for a better understanding of Google analytics.

Anna-Paula Cederholm,
Head of Marketing in

The Gooogle Analytics audit is prepared very reliably. It shows exactly what needs to be improved in the functioning of the website and online marketing. Each element is very well explained and contains useful information about the benefits of improvement. I highly recommend Orange Juice professionals.

Michał Kempa,
Owner of

See references

To whom is the UX Audit dedicated?

E-commerce stores

Whether you’re selling new shoes exclusively in Krakow or used vinyl records in Poland, check why users aren’t buying products at the expected efficiency.

  • B2B businesses

If you’re acquiring your prospects’ contact information through your website, see if the recommended changes will increase your target completion rate.

  • To software companies

If the process of deciding whether to do business with your company is long and involves multiple contacts with a website or consultant, verify that your website is tailored to user contact forms.

  • To sales managers

Monitoring the achievement of business goals and looking for optimization solutions are permanently part of your duties? Check out our experience!

What does the process look like?

Brief and pricing

Brief and pricing

By having you fill out the brief, we will be able to better understand the strategic goals and current challenges of the company and the site. We will then determine the scope, methods and price of the audit

Work on site audit

Work on site audit

At this stage, we collect data and analyze user behavior based on pre-selected methods

Preparation of recommendations

Preparation of recommendations

We are working on a document in which we will indicate to you which elements of the site need to be improved based on best practices according to the hierarchy of their relevance, and how they should be improved to increase the usability of the site

Document presentation

Document presentation

We will provide you with a report in the form of a PDF document presenting all the information obtained during the audit, and then during the meeting we will dispel all doubts

  • Expert analysis based on Nielsen heuristics

    We know how to operate in the best growing foreign markets. We use this knowledge and make the role of your business through Google Ads advertising on the Internet more and more Bearing in mind the golden rules of Nielsen’s UX (a legendary figure in the UX industry), we analyze the site using a checklist based on standards and our experience. This ensures that we won’t miss any important element on your site.

  • Scenario method (cognitive wandering)

    We prepare several scenarios depending on the size of the site. The specialist will go through the pre-planned scenario step by step highlighting the places on the site that need improvement with a recommendation.

  • Competitor benchmarking

    We look at what standards reign among the competition, analyze good and bad solutions. Then we evaluate individual elements on the competitors’ sites including your site. Ultimately, you will see where your site ranks and what you need to work on to be the best in your industry.

  • Analyzing quantitative data in Google Analytics

    Google Analytics is a mine of knowledge about your users thanks to which we can draw a lot of very important conclusions! In order to prepare a tailored website the information that can be extracted from it is even essential.
    Don’t use Google Analytics yet? Don’t worry, we will help you set it up!

  • Analysis of qualitative data (heat maps and user recordings)

    Heat maps and recordings allow you to see how users realistically behave on the site, how they move throughout the site, which buttons are clicked most often. Drawing the right conclusions from heat maps allows us to detect problematic places for users that cause the conversion rate to not reach the expected level.

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What does a UX Audit look like?

How much does it cost?

Every site and every business is different, so it’s hard for us to determine the price upfront. The cost of the audit is determined by the size of your site and the number of methods selected to conduct the analysis. Therefore, you will know the price of the audit after completing the brief, which will give us all the information we need.

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