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Increase the effectiveness of your website. Find out why you should perform a UX audit
A UX (User Experience) audit is a comprehensive document that will allow you to verify your website in terms of usability. Very often, small changes are enough to make it easier for customers to navigate the site, to achieve their goal faster, and to make the purchasing process much more pleasant. A satisfied customer will want to return to your site more often and will be more likely to use it again.
SEO efforts, Facebook ads or Google Ads, good content and a smoothly running website – it seems that so much is enough to start making money online successfully. If that’s what you think, you’re forgetting one aspect, but the most important one – what can you do to make sure that users who visit your site navigate it freely and as intended? UX mistakes create resentment and frustration in users, and eventually lead to abandonment of the site. A simple example: you want to buy shoes, you have a discount code that the manufacturer has posted on its social media. You are already finalizing the transaction when you find that there is no box to enter the code anywhere. It takes you a lot of effort to find the right box, and shopping, despite the discount, instead of being a pleasure, gives rise to negative emotions. It is precisely such shortcomings on the site that a UX audit allows you to eliminate. Apparent little things in the so-called user path translate into the comfort of your customers.
A UX audit will point out the strengths of the site and areas for improvement. The document provides clear guidance on what needs to be done to improve the site’s performance and where the need comes from.
The UX audit is designed to verify the usability of the site in both desktop and mobile versions. Our experts check the following areas:
We'll give you a ready-made recipe for increasing conversions on your site and boosting sales
You'll learn what you need to do to increase user engagement on the site and improve their experience
Finally, you will know the answer to the nagging question: why do so many users leave your site before completing your desired action?
You'll get to know the mindset of your customers, understand how they navigate your site and find out what problems they encounter when using your site
E-commerce stores
Whether you’re selling new shoes exclusively in Krakow or used vinyl records in Poland, check why users aren’t buying products at the expected efficiency.
If you’re acquiring your prospects’ contact information through your website, see if the recommended changes will increase your target completion rate.
If the process of deciding whether to do business with your company is long and involves multiple contacts with a website or consultant, verify that your website is tailored to user contact forms.
Monitoring the achievement of business goals and looking for optimization solutions are permanently part of your duties? Check out our experience!
By having you fill out the brief, we will be able to better understand the strategic goals and current challenges of the company and the site. We will then determine the scope, methods and price of the audit
At this stage, we collect data and analyze user behavior based on pre-selected methods
We are working on a document in which we will indicate to you which elements of the site need to be improved based on best practices according to the hierarchy of their relevance, and how they should be improved to increase the usability of the site
We will provide you with a report in the form of a PDF document presenting all the information obtained during the audit, and then during the meeting we will dispel all doubts
We know how to operate in the best growing foreign markets. We use this knowledge and make the role of your business through Google Ads advertising on the Internet more and more Bearing in mind the golden rules of Nielsen’s UX (a legendary figure in the UX industry), we analyze the site using a checklist based on standards and our experience. This ensures that we won’t miss any important element on your site.
We prepare several scenarios depending on the size of the site. The specialist will go through the pre-planned scenario step by step highlighting the places on the site that need improvement with a recommendation.
We look at what standards reign among the competition, analyze good and bad solutions. Then we evaluate individual elements on the competitors’ sites including your site. Ultimately, you will see where your site ranks and what you need to work on to be the best in your industry.
Google Analytics is a mine of knowledge about your users thanks to which we can draw a lot of very important conclusions! In order to prepare a tailored website the information that can be extracted from it is even essential.
Don’t use Google Analytics yet? Don’t worry, we will help you set it up!
Heat maps and recordings allow you to see how users realistically behave on the site, how they move throughout the site, which buttons are clicked most often. Drawing the right conclusions from heat maps allows us to detect problematic places for users that cause the conversion rate to not reach the expected level.
Every site and every business is different, so it’s hard for us to determine the price upfront. The cost of the audit is determined by the size of your site and the number of methods selected to conduct the analysis. Therefore, you will know the price of the audit after completing the brief, which will give us all the information we need.