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Twitter Ads

More sales and better brand recognition. Check out what you will gain with Twitter Ads

When thinking about social media advertising, you shouldn’t be limited to Facebook and Instagram. Although Twitter’s popularity is now not as high as it was just a few years ago, the platform still has a lot to offer, especially in terms of marketing. In Poland, Twitter is the sixth most visited social network (2020 data). Interestingly, more than 65 percent of the platform’s users are men. A well-targeted and skillfully prepared Twitter Ads campaign will allow you to achieve your business goals at a low cost. This is because Twitter Ads have some of the lowest CPC (per click) rates in social media. Thus, even with a small budget, you can increase conversions, build brand awareness or find another point of contact with potential buyers of your products or services.

Are Twitter Ads a form of advertising for me?

Polish Twitter users treat the platform mainly as a place to get information. Among the most frequent twitterers are politicians, journalists, publicists and TV stations. Profiles with the highest number of followers belong to Robert Lewandowski and… Pope Francis, among others. Twitter is one of those media that you first need to know well in order to then be able to advertise on it. That’s why, if you’re thinking of starting a Twitter Ads campaign, it’s worth entrusting this task to professionals. It doesn’t matter if you’re running a large e-commerce business or just starting out with a local business. With the help of Twitter Ads, you can develop a niche, reach a smaller number but highly engaged users and thus quickly promote your goods or services.

What can we do for you?

  • Help you determine whether Twitter Ads will be a good marketing communication venue for you
  • Determine the optimal budget for advertising or propose Twitter activities within the budget you have at your disposal
  • Determine the purpose of the ads (e.g., downloading an app, going to a page, watching a profile)
  • Set up a company account or handle the maintenance of an existing account. Twitter Ads are prepared directly from the user panel (there are no advertising accounts). Therefore, it is important to have a well-planned strategy for running the profile and monitoring the effects
  • Determine the format and audience of the ads according to your needs and the type of business you run
  • Determine a list of keywords and hashtags to which ads will be targeted
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Promote a tweet with text, image, gif, survey. Treated as a tweet, the advertisement will not seem tiresome.



Grab attention with a video ad that starts playing automatically.



Take advantage of the branded emoji and promote a collection of tweets that will become the most popular topic on Twitter for 24 hours!

Traffic to the site

Traffic to the site

Encourage users to go to your site, download your app or visit your profile

  • We are increasing the advertising reach of Twitter Ads

Our clients’ ads have been displayed more than 5 billion times. Take advantage of our experience and bring as many valuable users to your site as you need.

  • We select the right target audience in Twitter Ads

We display ads only to your target audience. We use proven precision targeting practices to make our Twitter Ads campaigns sell!

  • We run Twitter Ads on multiple devices

Thanks to the availability of the Twitter application, we are able to display the advertising message to your potential customer regardless of how they use the Internet, at a crucial moment for you.

Contact us

What can your ads look like?



We develop a proposal for targeting and advertising communications
Based on the information from the advertising brief sent to us.
After taking into account the client's suggestions and final approval, we implement the advertising campaign on the account.



Every day we keep our finger on the pulse and check the results of the campaign,
to make the best use of the budget and meet the objectives. We introduce periodic testing of other targeting and creative options,
to ensure continuous campaign development.



Once a month we send a report with the results of the campaign. It is divided
It is divided into the number of impressions, reach, number of ad clicks, cost
per click/1000 impressions ( depending on the campaign objective)
and click-through rate.

Our customers' opinions

We have been cooperating with specialists of interactive agencies for 5 years. Long-term cooperation allows us to understand our business goals and set new ones as our strategy and company develop. Our cooperation with the Orange Juice interactive agency is successfully determined by three slogans: professionalism, effect orientation, trust.

Maciej Zych,
Marketing Director at Mennica Wroclawska

We have been a customer of Orange Juice for a long time and with a clear conscience recommended this agency as a reliable and reliable partner.

Joanna Chomka,
Owner of

Cooperation with Orange Juice is pure pleasure! Ongoing and efficient contact, and a huge commitment to customer success. With a clear conscience I can recommend this company.

Wiola Kurpiella,
Event Manager Bieg Firmowy

The Google Analytics audit carried out by Orange Juice is a real mine of knowledge – it allowed us to find gaps in our web analytics and develop sales activities based on specific data. I recommend Orange Juice with a clear conscience.

Michał Mazur,
Director of Communication and Promotion Śląsk Wrocław

From the beginning of our cooperation, we have been observing (…) the involvement of Orange Juice specialists in our advertising activities. (…) Recruitment for studies at the University of Life Sciences in Wroclaw, despite the annual decline in the number of high school graduates in Poland, was a success and a better result than in previous years. (…) A lot of feedback, quick response and searching for solutions to increase recruitment and registration. We recommend Orange Juice as the right business partner for implementing online campaigns.

Paulina Boroń-Kacperek,
Director of the Recruitment Office of the Wrocław University of Environmental and Life Sciences

Orange Juice is above all great committed people. Good contact and understanding of goals accompanies us from the very beginning of cooperation. It all adds up to successful promotion on Google. I would recommend.

Grzegorz Szymański,
Co-owner of

Orange Juice provides professional support in online marketing. The agency’s extensive knowledge – both theoretical and practical – deserves recognition. Timely implementation of tasks, extensive competence and expert advice allow you to recommend her as a trusted business partner.

Agnieszka Trzepacz,
Marketing Coordinator at SpeedFly

The Orange Juice agency has entrusted comprehensive activities to the promotion of our company on the Internet. From the beginning of cooperation, we have been dealing with great professionalism, experience and creativity […] Thanks to reliable analysis and properly selected and implemented strategy, we successfully reach clients.

Krzysztof Wolański,
Managing director,

Cooperation with the Orange Juice agency opens a number of new doors for successful promotion of the company. We systematically entrust to specialists from Orange Juice the promotion of ever new packages offered by our resort. Prepared recommendations for image ads and activities carried out in the advertising network bring visible results and significantly increase interest in the offer of Czarna Góra.

Anna Haczkiewicz-Mazur,
Marketing and sales director of Czarna Góra S.A.

Orange Juice is a great team and real website audit experts. Thanks to the fact that they tested all possible behavior scenarios on our platform and checked usability functions, and then presented a very well-prepared synthesis of all analytical conclusions, we were able to refine the details.

Kamil Paśko,
Owner of

Promoting our company’s products (…) is not easy, however Orange Juice Experts have ideally selected the right tools to promote Kessel on the web. All activities are carried out with the utmost diligence, and we especially appreciate precisely conducted remarketing.


Anna Stochaj,
Marketing Director at Kessel Sp. z o.o.

In addition to the business objectives pursued, cooperation with Orange Juice is supported by the experience of successfully implementing campaigns for other financial entities. In addition, the Google AdWords Trainer certifications – as well as the certification of the entire agency belonging to the Google Partners program confirm the right choice in choosing Orange Juice agency for promotional activities on the Internet.

Nina Kuczyńska,
Member of the Board of

Interesting audit, you can learn a few things from it. Makes a man look more closely at the tool he uses. It is worth implementing the remarks and recommendations contained in the audit.

Jan Świst,
Owner of Tee++

I highly recommend it because their work increased viewership and optimized costs.

Marcin Ciskowski,
Owner of

We thank Orange Juice for a reliable and quickly worked out Audit. At, we try to improve the points marked by Orange Juice due to the results of the Audit and we hope that this will improve the quality of our GA account. The report mentions a lot of details and advice – for which we thank you very much. We recommend an Orange Juice audit for a better understanding of Google analytics.

Anna-Paula Cederholm,
Head of Marketing in

The Gooogle Analytics audit is prepared very reliably. It shows exactly what needs to be improved in the functioning of the website and online marketing. Each element is very well explained and contains useful information about the benefits of improvement. I highly recommend Orange Juice professionals.

Michał Kempa,
Owner of

I recommend working with Orange Juice. Google AdWords training and workshops help you get started and learn more advanced. Campaigns implemented with the help of the Orange Juice team quickly boosted online sales on the Polish market. Doubling turnover during the year? Yes, it’s possible with Orange Juice.

Piotr Nowicki,
Country Manager Poland, Rosebikes

Seamless cooperation, good contact, high level of substantive knowledge, great customer service. What more could you want?

Marcin Szewczyk,

See references

400 mln active users worldwide

5.8 mln users in Poland

500 mln posts published per day

2 billion videos watched every day

What are the advertising opportunities with Twitter Ads?

The possibilities of Twitter Ads consist of two main elements: the first is the different types of ads, and the second is the ability to reach a clearly defined target audience.

  1. The available types of Twitter Ads are site-directed advertising, tweet promotion, promotion of a collection of posts on the main page or video advertising
  2. You can determine your target audience through parameters such as demographics, location, interests, keywords By using relevant remarketing, you can also display your ad to people who have already interacted with your tweets or visited your website.

We will select for you the types of ads that will meet your business goals and determine the target audience interested in your product.

What are the formats of Twitter Ads?

Depending on the choice of advertising purpose, we can use different ad formats, such as:

  • Promoted Tweet – the same functions as in a regular tweet are available here – for example, you can take a poll, add a gif or promote your account
  • Carousel advertisement – graphics with an aspect ratio of 1.91:1 or 1:1. Here it is possible to use video in an mp4 or MOV file with an aspect ratio of 1:1 or 16:9, videos can be up to 140 seconds long, but less than 15 seconds is recommended.
  • Video advertising – Twitter recommends that the video should be between 6 and 15 seconds long and the ad should be tailored to users who will see it without sound (e.g., subtitles)

Why advertise on Twitter?

Twitter Ads are not as frequently used by marketers as, for example, Google Ads or Facebook Ads. Therefore, it is worth taking advantage of this “undiscovered land”. In addition, Twitter ads are believed to have the lowest CPC rates among other traffic acquisition sources. Adding to the fact that Twitter has 400 million active users worldwide, it is a tool worth using in your marketing.

How much does it cost to advertise on Twitter?

There are two components of your Twitter ad: advertising budget and payment for our work.

  • Advertising budget – Twitter Ads only charges when a user performs an ad objective, such as clicking on an ad, downloading an app. You can set a total or daily budget and you can advertise from as little as a penny! But we recommend allocating a larger budget, which will make your campaign more effective.
  • Orange Juice remuneration – depends on the complexity of the campaign and the work we have to do for you. Everything depends on the strategy and the agreed terms of cooperation.

What is the scope of cooperation with Orange Juice?

We perform comprehensive activities related to Twitter advertising. We will carry out the necessary configurations for you, create effective campaigns and communications. Twitter Ads campaign support includes:

  • selection of Twitter presence strategy
  • configuration and optimization of the most effective ads placed on the platform.
  • reporting of the results achieved

Why with Orange Juice?

Orange Juice is first and foremost a passion of people for the Internet and its possibilities. An efficiency approach flows in our blood, we know that effective marketing is not measured by the size of the budget, but by the effect and sales achieved.

We have a wealth of experience built on more than 17 million zlotys of advertising budget spent, we work successfully for each industry.

Among our professed values are such as passion, trust, openness and development. If you share similar values, we invite you to contact us.

ECC Wrocław and Cutty Language

Orange Juice and Cut Tongue - working together to promote the Coalition of Cities

See case study

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