Soon your Google Analytics Universal will stop collecting data. Switch to GA4Find out more
More sales and better brand recognition. Check out what you will gain with Twitter Ads
When thinking about social media advertising, you shouldn’t be limited to Facebook and Instagram. Although Twitter’s popularity is now not as high as it was just a few years ago, the platform still has a lot to offer, especially in terms of marketing. In Poland, Twitter is the sixth most visited social network (2020 data). Interestingly, more than 65 percent of the platform’s users are men. A well-targeted and skillfully prepared Twitter Ads campaign will allow you to achieve your business goals at a low cost. This is because Twitter Ads have some of the lowest CPC (per click) rates in social media. Thus, even with a small budget, you can increase conversions, build brand awareness or find another point of contact with potential buyers of your products or services.
Are Twitter Ads a form of advertising for me?
Polish Twitter users treat the platform mainly as a place to get information. Among the most frequent twitterers are politicians, journalists, publicists and TV stations. Profiles with the highest number of followers belong to Robert Lewandowski and… Pope Francis, among others. Twitter is one of those media that you first need to know well in order to then be able to advertise on it. That’s why, if you’re thinking of starting a Twitter Ads campaign, it’s worth entrusting this task to professionals. It doesn’t matter if you’re running a large e-commerce business or just starting out with a local business. With the help of Twitter Ads, you can develop a niche, reach a smaller number but highly engaged users and thus quickly promote your goods or services.
What can we do for you?
Promote a tweet with text, image, gif, survey. Treated as a tweet, the advertisement will not seem tiresome.
Grab attention with a video ad that starts playing automatically.
Take advantage of the branded emoji and promote a collection of tweets that will become the most popular topic on Twitter for 24 hours!
Encourage users to go to your site, download your app or visit your profile
Our clients’ ads have been displayed more than 5 billion times. Take advantage of our experience and bring as many valuable users to your site as you need.
We display ads only to your target audience. We use proven precision targeting practices to make our Twitter Ads campaigns sell!
Thanks to the availability of the Twitter application, we are able to display the advertising message to your potential customer regardless of how they use the Internet, at a crucial moment for you.
We develop a proposal for targeting and advertising communications
Based on the information from the advertising brief sent to us.
After taking into account the client's suggestions and final approval, we implement the advertising campaign on the account.
Every day we keep our finger on the pulse and check the results of the campaign,
to make the best use of the budget and meet the objectives. We introduce periodic testing of other targeting and creative options,
to ensure continuous campaign development.
Once a month we send a report with the results of the campaign. It is divided
It is divided into the number of impressions, reach, number of ad clicks, cost
per click/1000 impressions ( depending on the campaign objective)
and click-through rate.
400 mln active users worldwide
5.8 mln users in Poland
500 mln posts published per day
2 billion videos watched every day
The possibilities of Twitter Ads consist of two main elements: the first is the different types of ads, and the second is the ability to reach a clearly defined target audience.
We will select for you the types of ads that will meet your business goals and determine the target audience interested in your product.
Depending on the choice of advertising purpose, we can use different ad formats, such as:
Twitter Ads are not as frequently used by marketers as, for example, Google Ads or Facebook Ads. Therefore, it is worth taking advantage of this “undiscovered land”. In addition, Twitter ads are believed to have the lowest CPC rates among other traffic acquisition sources. Adding to the fact that Twitter has 400 million active users worldwide, it is a tool worth using in your marketing.
There are two components of your Twitter ad: advertising budget and payment for our work.
We perform comprehensive activities related to Twitter advertising. We will carry out the necessary configurations for you, create effective campaigns and communications. Twitter Ads campaign support includes:
Orange Juice is first and foremost a passion of people for the Internet and its possibilities. An efficiency approach flows in our blood, we know that effective marketing is not measured by the size of the budget, but by the effect and sales achieved.
We have a wealth of experience built on more than 17 million zlotys of advertising budget spent, we work successfully for each industry.
Among our professed values are such as passion, trust, openness and development. If you share similar values, we invite you to contact us.
Orange Juice and Cut Tongue - working together to promote the Coalition of Cities
See case study