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Make customers return to your site. Find out what you will gain from remarketing efforts

Customers undecided, or perhaps insufficiently interested in your offer? What causes users to put products into virtual shopping carts and not complete the transaction? There may be several reasons, but the solution is one. Remarketing is a set of activities aimed at reaching those customers who have visited your site at least once. By doing so, you can get users to revisit your site and complete their purchases. Remarketing will also help you share discount codes, inform about special actions or increase brand awareness.

Remarketing efforts are based on a simple psychological mechanism known as the mere exposure effect. It turns out that we like more those things with which we come into contact more often. The same is true for Internet users. If they are regularly exposed to your company through ads, they begin to better recognize the brand and feel positive emotions towards it.

Technically, on the other hand, remarketing is based on so-called cookies. By accessing the site, the user agrees to the processing of cookies, i.e. the use of data that are collected during a session on the site. Then, using Google Ads, Facebook Ads, Bing or Linkedin, we can follow a customer who has already been to your site and display marketing content that will encourage the user to return to the site. Remarketing is not limited to static image campaigns. Among other things, campaigns can display product carousels or banner ads during YouTube videos.

Is remarketing a form of advertising for me?

Remarketing can bring measurable results in virtually any industry, so it doesn’t matter if you run a local health food store, do interior painting or service life insurance policies. Our job is to optimize your campaign so that it’s profitable for you no matter what your budget is.

What can we do for you?

  • Set up the Google Ads account needed to create remarketing campaigns, or take over the operation of your existing account after a prior audit
  • Determine the goal of the campaign to help you meet your business objectives
  • Prepare a remarketing list to reach exactly those customers you want to encourage to revisit your site
  • Prepare graphic ad creatives in the right format with consideration of where they will be displayed
  • Take care of ad targeting and develop a display schedule to fully optimize your budget
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standard remarketing

standard remarketing

Display a graphic ad to users who have visited your site in the past. The ad can be either a static, animated or video ad

dynamic remarketing

dynamic remarketing

Google feel Facebook will decide which ad layout will be most effective for a given audience and the device they are using

RLSA (search engine remarketing).

RLSA (search engine remarketing).

Display ads in search results or Google network partner sites to users who have visited your website in the past

Remarketing on multiple devices

Remarketing on multiple devices

Does your target audience use a phone, laptop, tablet, TV? Your ad will be displayed on multiple media

  • A sense of loyalty with the brand

A customer who sees that the brand remembers him and cares about him feels singled out and is more likely to visit us again

  • More conversions on the site

More often than not, it is the returning customer who will buy our product/use our service, because they have already been exposed to the brand and have had time to familiarize themselves with it.

  • Ability to target similar users

You can target ads to people who are similar to those who converted on the site!

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What can your ads look like?

From brainstorming to great results!



We develop a proposal for targeting and advertising communications
Based on the information from the advertising brief sent to us.
After taking into account the client's suggestions and final approval, we implement the advertising campaign on the account.



Every day we keep our finger on the pulse and check the results of the campaign,
to make the best use of the budget and execute the objectives. We introduce periodic testing of other targeting and creative options,
to ensure continuous campaign development.



Once a month we send a report with the results of the campaign. It is divided
It is divided into the number of impressions, reach, number of ad clicks, cost
per click/1000 impressions ( depending on the campaign objective)
and click-through rate.

Our customers' opinions

We have been cooperating with specialists of interactive agencies for 5 years. Long-term cooperation allows us to understand our business goals and set new ones as our strategy and company develop. Our cooperation with the Orange Juice interactive agency is successfully determined by three slogans: professionalism, effect orientation, trust.

Maciej Zych,
Marketing Director at Mennica Wroclawska

We have been a customer of Orange Juice for a long time and with a clear conscience recommended this agency as a reliable and reliable partner.

Joanna Chomka,
Owner of

Cooperation with Orange Juice is pure pleasure! Ongoing and efficient contact, and a huge commitment to customer success. With a clear conscience I can recommend this company.

Wiola Kurpiella,
Event Manager Bieg Firmowy

The Google Analytics audit carried out by Orange Juice is a real mine of knowledge – it allowed us to find gaps in our web analytics and develop sales activities based on specific data. I recommend Orange Juice with a clear conscience.

Michał Mazur,
Director of Communication and Promotion Śląsk Wrocław

From the beginning of our cooperation, we have been observing (…) the involvement of Orange Juice specialists in our advertising activities. (…) Recruitment for studies at the University of Life Sciences in Wroclaw, despite the annual decline in the number of high school graduates in Poland, was a success and a better result than in previous years. (…) A lot of feedback, quick response and searching for solutions to increase recruitment and registration. We recommend Orange Juice as the right business partner for implementing online campaigns.

Paulina Boroń-Kacperek,
Director of the Recruitment Office of the Wrocław University of Environmental and Life Sciences

Orange Juice is above all great committed people. Good contact and understanding of goals accompanies us from the very beginning of cooperation. It all adds up to successful promotion on Google. I would recommend.

Grzegorz Szymański,
Co-owner of

Orange Juice provides professional support in online marketing. The agency’s extensive knowledge – both theoretical and practical – deserves recognition. Timely implementation of tasks, extensive competence and expert advice allow you to recommend her as a trusted business partner.

Agnieszka Trzepacz,
Marketing Coordinator at SpeedFly

The Orange Juice agency has entrusted comprehensive activities to the promotion of our company on the Internet. From the beginning of cooperation, we have been dealing with great professionalism, experience and creativity […] Thanks to reliable analysis and properly selected and implemented strategy, we successfully reach clients.

Krzysztof Wolański,
Managing director,

Cooperation with the Orange Juice agency opens a number of new doors for successful promotion of the company. We systematically entrust to specialists from Orange Juice the promotion of ever new packages offered by our resort. Prepared recommendations for image ads and activities carried out in the advertising network bring visible results and significantly increase interest in the offer of Czarna Góra.

Anna Haczkiewicz-Mazur,
Marketing and sales director of Czarna Góra S.A.

Orange Juice is a great team and real website audit experts. Thanks to the fact that they tested all possible behavior scenarios on our platform and checked usability functions, and then presented a very well-prepared synthesis of all analytical conclusions, we were able to refine the details.

Kamil Paśko,
Owner of

Promoting our company’s products (…) is not easy, however Orange Juice Experts have ideally selected the right tools to promote Kessel on the web. All activities are carried out with the utmost diligence, and we especially appreciate precisely conducted remarketing.


Anna Stochaj,
Marketing Director at Kessel Sp. z o.o.

In addition to the business objectives pursued, cooperation with Orange Juice is supported by the experience of successfully implementing campaigns for other financial entities. In addition, the Google AdWords Trainer certifications – as well as the certification of the entire agency belonging to the Google Partners program confirm the right choice in choosing Orange Juice agency for promotional activities on the Internet.

Nina Kuczyńska,
Member of the Board of

Interesting audit, you can learn a few things from it. Makes a man look more closely at the tool he uses. It is worth implementing the remarks and recommendations contained in the audit.

Jan Świst,
Owner of Tee++

I highly recommend it because their work increased viewership and optimized costs.

Marcin Ciskowski,
Owner of

We thank Orange Juice for a reliable and quickly worked out Audit. At, we try to improve the points marked by Orange Juice due to the results of the Audit and we hope that this will improve the quality of our GA account. The report mentions a lot of details and advice – for which we thank you very much. We recommend an Orange Juice audit for a better understanding of Google analytics.

Anna-Paula Cederholm,
Head of Marketing in

The Gooogle Analytics audit is prepared very reliably. It shows exactly what needs to be improved in the functioning of the website and online marketing. Each element is very well explained and contains useful information about the benefits of improvement. I highly recommend Orange Juice professionals.

Michał Kempa,
Owner of

I recommend working with Orange Juice. Google AdWords training and workshops help you get started and learn more advanced. Campaigns implemented with the help of the Orange Juice team quickly boosted online sales on the Polish market. Doubling turnover during the year? Yes, it’s possible with Orange Juice.

Piotr Nowicki,
Country Manager Poland, Rosebikes

Seamless cooperation, good contact, high level of substantive knowledge, great customer service. What more could you want?

Marcin Szewczyk,

See references

70% more likely to convert return visitors to the site

110% higher CR than the average website

25% is the average share of purchases from remarketing

97% of people who enter the site for the first time do not make a purchase

What targeting opportunities does remarketing bring?

In remarketing, you can target a person who has interacted with your brand in the past. Segmentation of user groups should be preceded by data analysis, e.g. from Google Analytics, so that we can motivate only specific groups of potential customers to target, e.g:

  • people who have visited your product/service website in the last 3 days
  • people who interrupted the purchase process, i.e. added the product to the cart, but did not finalize the payment
  • persons who got acquainted with the scope of your services but nevertheless decided not to contact you
  • women from Warsaw aged 24+, who visited the website and spent at least 3 minutes on it.
  • customers who have already once purchased products from you with a value higher by 50% than the average purchase on the site

However, there are many, many more opportunities to target return visitors.

Why invest in remarketing?

In our experience, remarketing campaigns rank, on average, second on the list of sources of valuable traffic for both ecommerce and B2B sites. In a word, remarketing done right, sells.

The synergy of displaying remarketing ads to the user in different forms (display, video…) and on different platforms (Google, Facebook, YouTube…), positively affects the perception and reputation of the advertiser, which realistically translates into sales. The effectiveness of remarketing ads mediating the business objective on the website, we are able to assess in Google Analytics and, consequently, select the optimal strategy for display ads over time.

How much does remarketing cost?

There are two components of your remarketing advertising: advertising budget and payment for our work.

  • Advertising budget – there are many possible places and tools where remarketing can be used. As a result, the cost per click can vary, as well as the optimal allocated budget for campaigns to convert.
  • Orange Juice remuneration – depends on the complexity of the campaign and the work we have to do for you. Everything depends on the strategy and the agreed terms of cooperation.

What is the scope of cooperation with Orange Juice?

We perform comprehensive remarketing activities on the web. We will perform the necessary configurations for you, create effective campaigns and communications. Remarketing campaign support includes:

  • selection of remarketing strategy
  • configuration and optimization of the most effective ads placed on the platform.
  • reporting of the results achieved

Why with Orange Juice?

Orange Juice is first and foremost a passion of people for the Internet and its possibilities. An efficiency approach flows in our blood, we know that effective marketing is not measured by the size of the budget, but by the effect and sales achieved.

We have a wealth of experience built on more than 20 million zlotys of advertising budget spent, we work successfully for each industry.

Among our professed values are such as passion, trust, openness and development. If you share similar values, we invite you to contact us.

University of Life Sciences

Orange Juice and the University of Life Sciences - Increase in registered students during UPWr recruitment by 150%

See case study

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