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Make customers return to your site. Find out what you will gain from remarketing efforts
Customers undecided, or perhaps insufficiently interested in your offer? What causes users to put products into virtual shopping carts and not complete the transaction? There may be several reasons, but the solution is one. Remarketing is a set of activities aimed at reaching those customers who have visited your site at least once. By doing so, you can get users to revisit your site and complete their purchases. Remarketing will also help you share discount codes, inform about special actions or increase brand awareness.
Remarketing efforts are based on a simple psychological mechanism known as the mere exposure effect. It turns out that we like more those things with which we come into contact more often. The same is true for Internet users. If they are regularly exposed to your company through ads, they begin to better recognize the brand and feel positive emotions towards it.
Technically, on the other hand, remarketing is based on so-called cookies. By accessing the site, the user agrees to the processing of cookies, i.e. the use of data that are collected during a session on the site. Then, using Google Ads, Facebook Ads, Bing or Linkedin, we can follow a customer who has already been to your site and display marketing content that will encourage the user to return to the site. Remarketing is not limited to static image campaigns. Among other things, campaigns can display product carousels or banner ads during YouTube videos.
Is remarketing a form of advertising for me?
Remarketing can bring measurable results in virtually any industry, so it doesn’t matter if you run a local health food store, do interior painting or service life insurance policies. Our job is to optimize your campaign so that it’s profitable for you no matter what your budget is.
What can we do for you?
Display a graphic ad to users who have visited your site in the past. The ad can be either a static, animated or video ad
Google feel Facebook will decide which ad layout will be most effective for a given audience and the device they are using
Display ads in search results or Google network partner sites to users who have visited your website in the past
Does your target audience use a phone, laptop, tablet, TV? Your ad will be displayed on multiple media
A customer who sees that the brand remembers him and cares about him feels singled out and is more likely to visit us again
More often than not, it is the returning customer who will buy our product/use our service, because they have already been exposed to the brand and have had time to familiarize themselves with it.
You can target ads to people who are similar to those who converted on the site!
We develop a proposal for targeting and advertising communications
Based on the information from the advertising brief sent to us.
After taking into account the client's suggestions and final approval, we implement the advertising campaign on the account.
Every day we keep our finger on the pulse and check the results of the campaign,
to make the best use of the budget and execute the objectives. We introduce periodic testing of other targeting and creative options,
to ensure continuous campaign development.
Once a month we send a report with the results of the campaign. It is divided
It is divided into the number of impressions, reach, number of ad clicks, cost
per click/1000 impressions ( depending on the campaign objective)
and click-through rate.
We have been cooperating with specialists of interactive agencies for 5 years. Long-term cooperation allows us to understand our business goals and set new ones as our strategy and company develop. Our cooperation with the Orange Juice interactive agency is successfully determined by three slogans: professionalism, effect orientation, trust.
We have been a customer of Orange Juice for a long time and with a clear conscience recommended this agency as a reliable and reliable partner.
Cooperation with Orange Juice is pure pleasure! Ongoing and efficient contact, and a huge commitment to customer success. With a clear conscience I can recommend this company.
The Google Analytics audit carried out by Orange Juice is a real mine of knowledge – it allowed us to find gaps in our web analytics and develop sales activities based on specific data. I recommend Orange Juice with a clear conscience.
From the beginning of our cooperation, we have been observing (…) the involvement of Orange Juice specialists in our advertising activities. (…) Recruitment for studies at the University of Life Sciences in Wroclaw, despite the annual decline in the number of high school graduates in Poland, was a success and a better result than in previous years. (…) A lot of feedback, quick response and searching for solutions to increase recruitment and registration. We recommend Orange Juice as the right business partner for implementing online campaigns.
Orange Juice is above all great committed people. Good contact and understanding of goals accompanies us from the very beginning of cooperation. It all adds up to successful promotion on Google. I would recommend.
Orange Juice provides professional support in online marketing. The agency’s extensive knowledge – both theoretical and practical – deserves recognition. Timely implementation of tasks, extensive competence and expert advice allow you to recommend her as a trusted business partner.
The Orange Juice agency has entrusted comprehensive activities to the promotion of our company on the Internet. From the beginning of cooperation, we have been dealing with great professionalism, experience and creativity […] Thanks to reliable analysis and properly selected and implemented strategy, we successfully reach clients.
Cooperation with the Orange Juice agency opens a number of new doors for successful promotion of the company. We systematically entrust to specialists from Orange Juice the promotion of ever new packages offered by our resort. Prepared recommendations for image ads and activities carried out in the advertising network bring visible results and significantly increase interest in the offer of Czarna Góra.
Orange Juice is a great team and real website audit experts. Thanks to the fact that they tested all possible behavior scenarios on our platform and checked usability functions, and then presented a very well-prepared synthesis of all analytical conclusions, we were able to refine the details.
Promoting our company’s products (…) is not easy, however Orange Juice Experts have ideally selected the right tools to promote Kessel on the web. All activities are carried out with the utmost diligence, and we especially appreciate precisely conducted remarketing.
In addition to the business objectives pursued, cooperation with Orange Juice is supported by the experience of successfully implementing campaigns for other financial entities. In addition, the Google AdWords Trainer certifications – as well as the certification of the entire agency belonging to the Google Partners program confirm the right choice in choosing Orange Juice agency for promotional activities on the Internet.
Interesting audit, you can learn a few things from it. Makes a man look more closely at the tool he uses. It is worth implementing the remarks and recommendations contained in the audit.
I highly recommend it because their work increased viewership and optimized costs.
We thank Orange Juice for a reliable and quickly worked out Audit. At Woodpecker.co, we try to improve the points marked by Orange Juice due to the results of the Audit and we hope that this will improve the quality of our GA account. The report mentions a lot of details and advice – for which we thank you very much. We recommend an Orange Juice audit for a better understanding of Google analytics.
The Gooogle Analytics audit is prepared very reliably. It shows exactly what needs to be improved in the functioning of the website and online marketing. Each element is very well explained and contains useful information about the benefits of improvement. I highly recommend Orange Juice professionals.
I recommend working with Orange Juice. Google AdWords training and workshops help you get started and learn more advanced. Campaigns implemented with the help of the Orange Juice team quickly boosted online sales on the Polish market. Doubling turnover during the year? Yes, it’s possible with Orange Juice.
Seamless cooperation, good contact, high level of substantive knowledge, great customer service. What more could you want?
70% more likely to convert return visitors to the site
110% higher CR than the average website
25% is the average share of purchases from remarketing
97% of people who enter the site for the first time do not make a purchase
In remarketing, you can target a person who has interacted with your brand in the past. Segmentation of user groups should be preceded by data analysis, e.g. from Google Analytics, so that we can motivate only specific groups of potential customers to target, e.g:
However, there are many, many more opportunities to target return visitors.
In our experience, remarketing campaigns rank, on average, second on the list of sources of valuable traffic for both ecommerce and B2B sites. In a word, remarketing done right, sells.
The synergy of displaying remarketing ads to the user in different forms (display, video…) and on different platforms (Google, Facebook, YouTube…), positively affects the perception and reputation of the advertiser, which realistically translates into sales. The effectiveness of remarketing ads mediating the business objective on the website, we are able to assess in Google Analytics and, consequently, select the optimal strategy for display ads over time.
There are two components of your remarketing advertising: advertising budget and payment for our work.
We perform comprehensive remarketing activities on the web. We will perform the necessary configurations for you, create effective campaigns and communications. Remarketing campaign support includes:
Orange Juice is first and foremost a passion of people for the Internet and its possibilities. An efficiency approach flows in our blood, we know that effective marketing is not measured by the size of the budget, but by the effect and sales achieved.
We have a wealth of experience built on more than 20 million zlotys of advertising budget spent, we work successfully for each industry.
Among our professed values are such as passion, trust, openness and development. If you share similar values, we invite you to contact us.
Orange Juice and the University of Life Sciences - Increase in registered students during UPWr recruitment by 150%
See case study
