Soon your Google Analytics Universal will stop collecting data. Switch to GA4Find out more

Optimize conversions

Sell more and more effectively. Find out what you’ll gain with conversion optimization

The popularity of online shopping continues to grow. Between 2019 and 2020, online sales increased by 35 percent. – according to PwC data. The online channel thus gained a 14 percent share in the value of retail sales in Poland. For entrepreneurs and the e-commerce industry, this means two things. On the one hand, an opportunity for dynamic revenue growth, and on the other, more competition. What can be done to keep users on the site, make the buying process easier and encourage them to visit the site again? Conversion optimization will help.


What can we do for you?

As experts in online marketing, we strive to help our clients achieve their business goals. Conversion optimization is a series of actions with the help of which you can make a real impact on the growth of your business. For online stores, a conversion is mostly a customer making a purchase. However, you may want to acquire a mailing list, encourage users to download an e-book, podcast or video content. Determining the desired action is the first step in the conversion optimization process. Then we develop a strategy to meet the assumptions made. This is done by the following steps:


  • Conducting a UX audit. Perhaps your offer is competitive in the market, but the user gets lost on the site and abandons his shopping cart. We will review the readability of the site and its usability. We will check which elements are customer-friendly and which ones should be improved. Sometimes small changes are enough to encourage users to finalize transactions.
  • Implement correct web analytics.  Finding the source of the problem is key to taking effective solutions. As Google Analytics experts, we will validate the tool, analyze how users get to your site and how they navigate through it. Properly implemented web analytics will allow you to get to know your customers better and, most importantly, draw accurate, numbers-based conclusions.
  • Configuring the purchase funnel. Based on the collected data, we will trace the shopping process and tell you which stage is the most challenging for users. You’ll learn what to do to make the buying process smoother and more efficient.
  • Monitoring user sessions. By using the right tools, we will analyze user behavior to find out which elements on the site need improvement. The heat maps we provide will allow you to see what users find difficult and quickly eliminate deficiencies on the site.
Contact us



Understandable language, interesting content that encourages people to stay on the site longer is a recipe for higher sales effectiveness

Page layout

Page layout

The more user-friendly the website interface, the more exposed the call-to-action on the website, the more business goals are achieved

The process of achieving the goal

The process of achieving the goal

An overly long and incomprehensible process to achieve a business goal can cause frustration and ultimately abandonment of the path to product purchase

Site navigation

Site navigation

The UX of a website is one of the most important things you still need to work on. The more intuitive, easy to use, readable the website is, the better for your business

  • Let’s evaluate the sales channel

To optimize conversion, we need to evaluate the sales channel of our site. This will help us find potential glitches and problems, the removal of which can improve the site and increase the number of completed goals.

  • We will test the changes

Next, we test the changes by creating a new version of the page/subpage. By doing so, we can compare it with an older “inferior” version. Observation will answer the question whether the changes we made were more effective in attracting customers.

  • We will choose the more effective version

At the end, we will choose the version that will get users to complete their goals to a greater extent and verify whether the winning version maintains a higher goal ratio over time.

Contact us

How do we optimize conversions?

From brainstorming to great results!



We develop a proposal for targeting and advertising communications
Based on the information from the advertising brief sent to us.
After taking into account the client's suggestions and final approval, we implement the advertising campaign on the account.



Every day we keep our finger on the pulse and check the results of the campaign,
to make the best use of the budget and meet the objectives. We introduce periodic testing of other targeting and creative options,
to ensure continuous campaign development.



Once a month we send a report with the results of the campaign. It is divided
It is divided into the number of impressions, reach, number of ad clicks, cost
per click/1000 impressions ( depending on the campaign objective)
and click-through rate.

Our customers' opinions

We have been cooperating with specialists of interactive agencies for 5 years. Long-term cooperation allows us to understand our business goals and set new ones as our strategy and company develop. Our cooperation with the Orange Juice interactive agency is successfully determined by three slogans: professionalism, effect orientation, trust.

Maciej Zych,
Marketing Director at Mennica Wroclawska

We have been a customer of Orange Juice for a long time and with a clear conscience recommended this agency as a reliable and reliable partner.

Joanna Chomka,
Owner of

Cooperation with Orange Juice is pure pleasure! Ongoing and efficient contact, and a huge commitment to customer success. With a clear conscience I can recommend this company.

Wiola Kurpiella,
Event Manager Bieg Firmowy

The Google Analytics audit carried out by Orange Juice is a real mine of knowledge – it allowed us to find gaps in our web analytics and develop sales activities based on specific data. I recommend Orange Juice with a clear conscience.

Michał Mazur,
Director of Communication and Promotion Śląsk Wrocław

From the beginning of our cooperation, we have been observing (…) the involvement of Orange Juice specialists in our advertising activities. (…) Recruitment for studies at the University of Life Sciences in Wroclaw, despite the annual decline in the number of high school graduates in Poland, was a success and a better result than in previous years. (…) A lot of feedback, quick response and searching for solutions to increase recruitment and registration. We recommend Orange Juice as the right business partner for implementing online campaigns.

Paulina Boroń-Kacperek,
Director of the Recruitment Office of the Wrocław University of Environmental and Life Sciences

Orange Juice is above all great committed people. Good contact and understanding of goals accompanies us from the very beginning of cooperation. It all adds up to successful promotion on Google. I would recommend.

Grzegorz Szymański,
Co-owner of

Orange Juice provides professional support in online marketing. The agency’s extensive knowledge – both theoretical and practical – deserves recognition. Timely implementation of tasks, extensive competence and expert advice allow you to recommend her as a trusted business partner.

Agnieszka Trzepacz,
Marketing Coordinator at SpeedFly

The Orange Juice agency has entrusted comprehensive activities to the promotion of our company on the Internet. From the beginning of cooperation, we have been dealing with great professionalism, experience and creativity […] Thanks to reliable analysis and properly selected and implemented strategy, we successfully reach clients.

Krzysztof Wolański,
Managing director,

Cooperation with the Orange Juice agency opens a number of new doors for successful promotion of the company. We systematically entrust to specialists from Orange Juice the promotion of ever new packages offered by our resort. Prepared recommendations for image ads and activities carried out in the advertising network bring visible results and significantly increase interest in the offer of Czarna Góra.

Anna Haczkiewicz-Mazur,
Marketing and sales director of Czarna Góra S.A.

Orange Juice is a great team and real website audit experts. Thanks to the fact that they tested all possible behavior scenarios on our platform and checked usability functions, and then presented a very well-prepared synthesis of all analytical conclusions, we were able to refine the details.

Kamil Paśko,
Owner of

Promoting our company’s products (…) is not easy, however Orange Juice Experts have ideally selected the right tools to promote Kessel on the web. All activities are carried out with the utmost diligence, and we especially appreciate precisely conducted remarketing.


Anna Stochaj,
Marketing Director at Kessel Sp. z o.o.

In addition to the business objectives pursued, cooperation with Orange Juice is supported by the experience of successfully implementing campaigns for other financial entities. In addition, the Google AdWords Trainer certifications – as well as the certification of the entire agency belonging to the Google Partners program confirm the right choice in choosing Orange Juice agency for promotional activities on the Internet.

Nina Kuczyńska,
Member of the Board of

Interesting audit, you can learn a few things from it. Makes a man look more closely at the tool he uses. It is worth implementing the remarks and recommendations contained in the audit.

Jan Świst,
Owner of Tee++

I highly recommend it because their work increased viewership and optimized costs.

Marcin Ciskowski,
Owner of

We thank Orange Juice for a reliable and quickly worked out Audit. At, we try to improve the points marked by Orange Juice due to the results of the Audit and we hope that this will improve the quality of our GA account. The report mentions a lot of details and advice – for which we thank you very much. We recommend an Orange Juice audit for a better understanding of Google analytics.

Anna-Paula Cederholm,
Head of Marketing in

The Gooogle Analytics audit is prepared very reliably. It shows exactly what needs to be improved in the functioning of the website and online marketing. Each element is very well explained and contains useful information about the benefits of improvement. I highly recommend Orange Juice professionals.

Michał Kempa,
Owner of

I recommend working with Orange Juice. Google AdWords training and workshops help you get started and learn more advanced. Campaigns implemented with the help of the Orange Juice team quickly boosted online sales on the Polish market. Doubling turnover during the year? Yes, it’s possible with Orange Juice.

Piotr Nowicki,
Country Manager Poland, Rosebikes

Seamless cooperation, good contact, high level of substantive knowledge, great customer service. What more could you want?

Marcin Szewczyk,

See references

+20 mln effectively spent advertising budget

2x the revenue generated from Google

1167 people trained on Google Ads and Google Analytics

+8 years of experience in customer acquisition

What does the conversion optimization service include?

By conversion optimization, we mean a series of actions to improve a website’s CR conversion rate as measured in Google Analytics, from assessing the quality of the traffic brought in to specific recommendations for websites. We can help you with:

  • Correctly implement web analytics.
  • Measuring the purchase funnel
  • Recording user behavior.
  • UX usability audit of a website
  • Creating scenarios for A/B testing

To whom is the conversion optimization service dedicated?

To anyone who seriously considers the Internet channel as a source of their revenue. A website – our business card, so to speak – must have a business purpose, under which every element included in it will be designed. Optimization of the rate of fulfillment of the goal, ultimately translates into real savings. Conversion optimization is dedicated in particular to:

  • ecommerce stores
  • software companies
  • B2B businesses
  • stationary sales networks
  • companies exporting goods and services

What do I gain from conversion optimization?

A higher site conversion rate means higher revenue, at the same cost. Let’s assume that your site’s goal completion rate is 1%. That means you need 100 users to sell 1 product/service. If a user costs PLN 1, the de facto cost of selling 1 produt/service will be PLN 100. With conversion optimization, you can increase the goal completion rate; an increase from 1% to 2%, will result in a decrease in the cost of selling 1 product/service from PLN 100 to PLN 50.

Can I use only one activity such as A/B testing?

Yes. Each action included in the conversion optimization service can be carried out separately. Implementation time and price will vary depending on the scope of cooperation.

How long does it take to provide the service?

Conversion optimization is an ongoing process. You can choose a one-time service or work with us on a permanent basis. The one-time service is completed in min. 2 weeks. Permanent cooperation results in a set number of recommendations per month, which we evaluate through the use of A/B testing.

Contact us and we will help you choose the right range of Orange Juice services.

Why with Orange Juice?

Orange Juice is first and foremost a passion of people for the Internet and its possibilities. An efficiency approach flows in our blood, we know that effective marketing is not measured by the size of the budget, but by the effect and sales achieved.

We have a wealth of experience built on more than 17 million zlotys of advertising budget spent, we work successfully for each industry.

Among our professed values are such as passion, trust, openness and development. If you share similar values, we invite you to contact us.

University of Life Sciences (case study)

Cooperation with the University of Life Sciences, or how we increased the number of university applications sent by 150%

See case study

Contact us

    *required field

    Dziękujemy za Twoją wiadomość!

    Odpowiemy najszybciej jak to możliwe.