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Lead Generation

Reach your customers effectively. Check out what you will gain from lead generation

Lead genartion, or lead (contact data) acquisition, is a series of activities aimed at establishing direct contact with customers. Most often, a lead is the email address or phone number of a person or company who has initially expressed interest in your offer. The collected database allows you to prepare personalized offers, and most importantly – direct contact with the customer.

There are many industries where sales do not come down to simply adding products to a virtual shopping cart. If you offer your customers complex services or high-tech products, the finalization of the transaction is preceded by a longer process. A lead generation service will help you reach those customers who are actually interested in your offer.


What can we do for you?

  • Our experts will first determine what your business goals are, and then propose actions that will help you achieve your plan.
  • We will determine who your customers are and where the touch points are to get in touch with them.
  • We will match the type of campaign to your needs and the budget you have. We use content and email marketing, SEO, Google Ads, as well as Facebook or LinkedIn ads in our efforts.
  • We have experience in acquiring B2B (individual customers) and B2C (companies) leads. We will determine the course of the sales funnel depending on the type of leads collected.
  • Most of the lead generation activities are based on landing pages, i.e. dedicated pages where a form for data collection is placed. We will take care of the comprehensive preparation of the landing page from graphic design through content creation to the creation of a ready-made database. All in accordance with the guidelines of RODO.

Note that lead generation is not a single, well-defined action, but a whole process based on a well-thought-out strategy. Our specialists, thanks to their knowledge and many years of experience, will offer you the right tools to effectively reach your customers. Investment in lead generation means a number of benefits for your business. You reach only those people or businesses who have already initiated contact with your company. In subsequent stages, you can therefore educate your potential customers, build relationships with them or offer customized solutions. The final stage of lead generation is not only a sale, but also a satisfied customer who has received a product or service that fully meets their needs.

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Google Forms

Google Forms

Display ads with form extensions so that you get contact information as early as the search ad display stage

Facebook Forms

Facebook Forms

Get contact information of people interested in your service. Facebook Ads allows you to display ads acquiring user data, i.e.: name, phone number, email address

Landing Page with Form

Landing Page with Form

Design a Landing Page to solicit contact information of potential customers

Visibility of contact sections

Visibility of contact sections

Take advantage of Orange Juice's website UX design services. Take care of the usability of your website, where finding your phone number or email address will not be a challenge

  • We design useful landing pages

We comprehensively develop websites aimed at acquiring contact information of users interested in purchasing a product/service

  • We deliver valuable traffic to the website

Our strategies involve using only proven forms of advertising paid campaigns from Google, Facebook or YouTube

  • We configure analytics

We will configure data views in Google Analytics relevant to your business. We will tailor reporting tools to your needs, making monitoring of website effects easy and useful

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What can your ads look like?

From brainstorming to great results!



We develop a proposal for targeting and advertising communications
Based on the information from the advertising brief sent to us.
After taking into account the client's suggestions and final approval, we implement the advertising campaign on the account.



Every day we keep our finger on the pulse and check the results of the campaign,
to make the best use of the budget and meet the objectives. We introduce periodic testing of other targeting and creative options,
to ensure continuous campaign development.



Once a month we send a report with the results of the campaign. It is divided
It is divided into the number of impressions, reach, number of ad clicks, cost
per click/1000 impressions ( depending on the campaign objective)
and click-through rate.

Our customers' opinions

We have been cooperating with specialists of interactive agencies for 5 years. Long-term cooperation allows us to understand our business goals and set new ones as our strategy and company develop. Our cooperation with the Orange Juice interactive agency is successfully determined by three slogans: professionalism, effect orientation, trust.

Maciej Zych,
Marketing Director at Mennica Wroclawska

We have been a customer of Orange Juice for a long time and with a clear conscience recommended this agency as a reliable and reliable partner.

Joanna Chomka,
Owner of

Cooperation with Orange Juice is pure pleasure! Ongoing and efficient contact, and a huge commitment to customer success. With a clear conscience I can recommend this company.

Wiola Kurpiella,
Event Manager Bieg Firmowy

The Google Analytics audit carried out by Orange Juice is a real mine of knowledge – it allowed us to find gaps in our web analytics and develop sales activities based on specific data. I recommend Orange Juice with a clear conscience.

Michał Mazur,
Director of Communication and Promotion Śląsk Wrocław

From the beginning of our cooperation, we have been observing (…) the involvement of Orange Juice specialists in our advertising activities. (…) Recruitment for studies at the University of Life Sciences in Wroclaw, despite the annual decline in the number of high school graduates in Poland, was a success and a better result than in previous years. (…) A lot of feedback, quick response and searching for solutions to increase recruitment and registration. We recommend Orange Juice as the right business partner for implementing online campaigns.

Paulina Boroń-Kacperek,
Director of the Recruitment Office of the Wrocław University of Environmental and Life Sciences

Orange Juice is above all great committed people. Good contact and understanding of goals accompanies us from the very beginning of cooperation. It all adds up to successful promotion on Google. I would recommend.

Grzegorz Szymański,
Co-owner of

Orange Juice provides professional support in online marketing. The agency’s extensive knowledge – both theoretical and practical – deserves recognition. Timely implementation of tasks, extensive competence and expert advice allow you to recommend her as a trusted business partner.

Agnieszka Trzepacz,
Marketing Coordinator at SpeedFly

The Orange Juice agency has entrusted comprehensive activities to the promotion of our company on the Internet. From the beginning of cooperation, we have been dealing with great professionalism, experience and creativity […] Thanks to reliable analysis and properly selected and implemented strategy, we successfully reach clients.

Krzysztof Wolański,
Managing director,

Cooperation with the Orange Juice agency opens a number of new doors for successful promotion of the company. We systematically entrust to specialists from Orange Juice the promotion of ever new packages offered by our resort. Prepared recommendations for image ads and activities carried out in the advertising network bring visible results and significantly increase interest in the offer of Czarna Góra.

Anna Haczkiewicz-Mazur,
Marketing and sales director of Czarna Góra S.A.

Orange Juice is a great team and real website audit experts. Thanks to the fact that they tested all possible behavior scenarios on our platform and checked usability functions, and then presented a very well-prepared synthesis of all analytical conclusions, we were able to refine the details.

Kamil Paśko,
Owner of

Promoting our company’s products (…) is not easy, however Orange Juice Experts have ideally selected the right tools to promote Kessel on the web. All activities are carried out with the utmost diligence, and we especially appreciate precisely conducted remarketing.


Anna Stochaj,
Marketing Director at Kessel Sp. z o.o.

In addition to the business objectives pursued, cooperation with Orange Juice is supported by the experience of successfully implementing campaigns for other financial entities. In addition, the Google AdWords Trainer certifications – as well as the certification of the entire agency belonging to the Google Partners program confirm the right choice in choosing Orange Juice agency for promotional activities on the Internet.

Nina Kuczyńska,
Member of the Board of

Interesting audit, you can learn a few things from it. Makes a man look more closely at the tool he uses. It is worth implementing the remarks and recommendations contained in the audit.

Jan Świst,
Owner of Tee++

I highly recommend it because their work increased viewership and optimized costs.

Marcin Ciskowski,
Owner of

We thank Orange Juice for a reliable and quickly worked out Audit. At, we try to improve the points marked by Orange Juice due to the results of the Audit and we hope that this will improve the quality of our GA account. The report mentions a lot of details and advice – for which we thank you very much. We recommend an Orange Juice audit for a better understanding of Google analytics.

Anna-Paula Cederholm,
Head of Marketing in

The Gooogle Analytics audit is prepared very reliably. It shows exactly what needs to be improved in the functioning of the website and online marketing. Each element is very well explained and contains useful information about the benefits of improvement. I highly recommend Orange Juice professionals.

Michał Kempa,
Owner of

I recommend working with Orange Juice. Google AdWords training and workshops help you get started and learn more advanced. Campaigns implemented with the help of the Orange Juice team quickly boosted online sales on the Polish market. Doubling turnover during the year? Yes, it’s possible with Orange Juice.

Piotr Nowicki,
Country Manager Poland, Rosebikes

Seamless cooperation, good contact, high level of substantive knowledge, great customer service. What more could you want?

Marcin Szewczyk,

See references

+20 mln effectively spent advertising budget

2x the revenue generated from Google

1167 people trained on Google Ads and Google Analytics

+8 years of experience in customer acquisition

What does the lead generation service include?

A lead generation service is usually characterized by an ongoing cooperation, in which a certain number of contact leads are delivered each month. The scope of cooperation may include one, two or all the activities that make up a comprehensive lead generation service.

  • Audit of existing lead generation strategy.
  • Advertising campaigns providing data of potential customers
  • Audit of the customer data acquisition website
  • Plan of A/B test scenarios

To whom is the contact lead generation service dedicated?

The most common group of businesses using the contact led generation service are:

  • insurance companies
  • developers
  • beauty salons
  • recruitment companies
  • accounting and tax offices
  • networks of clinics and specialized hospitals
  • pharmaceutical chains and drug manufacturers
  • software companies
  • car rental companies
  • banks
  • manufacturers

Uniwersytet Przyrodniczy (case study)

Cooperation with the University of Life Sciences, or how we increased the number of university applications sent by 150%

See case study

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