Soon your Google Analytics Universal will stop collecting data. Switch to GA4Find out more

Internet Analytics

Success is in the data. Find out why you should use web analytics

Effective data analysis allows you to better understand your users and make smart business decisions. Whether you want to optimize your marketing budget, develop content on your website or acquire new users, analytics tools are essential to ensure that the actions you take translate into real results. Google Analytics is a free tool that allows you to gather information about all your site’s processes.

What exactly can you find out by implementing Google Analytics on your site?

  • Where users are coming to your site from. Are they typing the address directly into the browser, or maybe they are clicking through to your site from Facebook? By knowing what the most important traffic sources are, you can decide which channels are best to invest in.
  • Who are the users of your site and where do they come from. But that’s not all. With accurate reports, you will check the age of users and their likes, among other things. This data will allow you to prepare effective advertising creations.
  • How much time users spend on the site on average.
  • How many times users need to enter the site in order to achieve the set goal.
  • What percentage of users enter and leave the site.
  • Whether users are more likely to browse your site on desktop computers or mobile devices.

The first step in setting up Google Analytics is to create an account and implement tracking code. We will make sure that the tracking code is on all the pages of your site, and that Google Analytics is properly connected to other tools, such as Google Search Console or Google Ads. The next step is to implement the configuration list we’ve prepared, so you gain access to reliable, properly collected data. An example? We will exclude the IP sites of your company’s employees from the aggregate data. This simple procedure will ensure that the data will not be spied on by your employees’ inputs. This is especially important if the site generates little traffic, yet is frequently visited by people associated with the company.

A properly configured Google Analytics account will help you make decisions in the area of marketing. We will determine what your business goal is. Are you looking to increase traffic to your site? Or are you promoting an e-book and want to see how many people have downloaded it? We’ll help you determine the type of conversions and adjust your account settings to help you achieve your plan.

Basic Google Analytics settings are just the beginning of your data analysis adventure. If you want to learn more, check out our training and services.

Contact us

Google Analytics

Google Analytics

A tool for analyzing the performance of online activities.

Data visualization

Data visualization

Data monitoring, so you can quickly learn about the information you are interested in.

Heat maps

Heat maps

A type of data visualization. It involves visual representation of sensitive elements of a website.

Company reports

Company reports

Special reports tailored to your company's needs capturing information from multiple sources simultaneously e.g. Google Analytics, Facebook Ads, Google Ads, Linkedin, Bing, etc.

  • Our experts are certified in Google Analytics

We have the ability to properly interpret the analysis of Google statistics. This ensures that your ads reach your customers at the moment of their greatest interest.

  • We analyze the behavior of website users

Thanks to Google statistics, we create scenarios based on the most popular routes and choices of your website users. This ensures that our recommendations are backed by solid quantitative research.

  • We provide managerial reports

We will configure data views in Google Analytics relevant to your business. We’ll tailor reporting tools to your needs to make monitoring website effects easy and useful

What can analytical reports look like?

From brainstorming to great results!



We develop a proposal for targeting and advertising communications
Based on the information from the advertising brief sent to us.
After taking into account the client's suggestions and final approval, we implement the advertising campaign on the account.



Every day we keep our finger on the pulse and check the results of the campaign,
to make the best use of the budget and execute the objectives. We introduce periodic testing of other targeting and creative options,
to ensure continuous campaign development.



Once a month we send a report with the results of the campaign. It is divided
It is divided into the number of impressions, reach, number of ad clicks, cost
per click/1000 impressions ( depending on the campaign objective)
and click-through rate.

Our customers' opinions

We have been cooperating with specialists of interactive agencies for 5 years. Long-term cooperation allows us to understand our business goals and set new ones as our strategy and company develop. Our cooperation with the Orange Juice interactive agency is successfully determined by three slogans: professionalism, effect orientation, trust.

Maciej Zych,
Marketing Director at Mennica Wroclawska

We have been a customer of Orange Juice for a long time and with a clear conscience recommended this agency as a reliable and reliable partner.

Joanna Chomka,
Owner of

Cooperation with Orange Juice is pure pleasure! Ongoing and efficient contact, and a huge commitment to customer success. With a clear conscience I can recommend this company.

Wiola Kurpiella,
Event Manager Bieg Firmowy

The Google Analytics audit carried out by Orange Juice is a real mine of knowledge – it allowed us to find gaps in our web analytics and develop sales activities based on specific data. I recommend Orange Juice with a clear conscience.

Michał Mazur,
Director of Communication and Promotion Śląsk Wrocław

From the beginning of our cooperation, we have been observing (…) the involvement of Orange Juice specialists in our advertising activities. (…) Recruitment for studies at the University of Life Sciences in Wroclaw, despite the annual decline in the number of high school graduates in Poland, was a success and a better result than in previous years. (…) A lot of feedback, quick response and searching for solutions to increase recruitment and registration. We recommend Orange Juice as the right business partner for implementing online campaigns.

Paulina Boroń-Kacperek,
Director of the Recruitment Office of the Wrocław University of Environmental and Life Sciences

Orange Juice is above all great committed people. Good contact and understanding of goals accompanies us from the very beginning of cooperation. It all adds up to successful promotion on Google. I would recommend.

Grzegorz Szymański,
Co-owner of

Orange Juice provides professional support in online marketing. The agency’s extensive knowledge – both theoretical and practical – deserves recognition. Timely implementation of tasks, extensive competence and expert advice allow you to recommend her as a trusted business partner.

Agnieszka Trzepacz,
Marketing Coordinator at SpeedFly

The Orange Juice agency has entrusted comprehensive activities to the promotion of our company on the Internet. From the beginning of cooperation, we have been dealing with great professionalism, experience and creativity […] Thanks to reliable analysis and properly selected and implemented strategy, we successfully reach clients.

Krzysztof Wolański,
Managing director,

Cooperation with the Orange Juice agency opens a number of new doors for successful promotion of the company. We systematically entrust to specialists from Orange Juice the promotion of ever new packages offered by our resort. Prepared recommendations for image ads and activities carried out in the advertising network bring visible results and significantly increase interest in the offer of Czarna Góra.

Anna Haczkiewicz-Mazur,
Marketing and sales director of Czarna Góra S.A.

Orange Juice is a great team and real website audit experts. Thanks to the fact that they tested all possible behavior scenarios on our platform and checked usability functions, and then presented a very well-prepared synthesis of all analytical conclusions, we were able to refine the details.

Kamil Paśko,
Owner of

Promoting our company’s products (…) is not easy, however Orange Juice Experts have ideally selected the right tools to promote Kessel on the web. All activities are carried out with the utmost diligence, and we especially appreciate precisely conducted remarketing.


Anna Stochaj,
Marketing Director at Kessel Sp. z o.o.

In addition to the business objectives pursued, cooperation with Orange Juice is supported by the experience of successfully implementing campaigns for other financial entities. In addition, the Google AdWords Trainer certifications – as well as the certification of the entire agency belonging to the Google Partners program confirm the right choice in choosing Orange Juice agency for promotional activities on the Internet.

Nina Kuczyńska,
Member of the Board of

Interesting audit, you can learn a few things from it. Makes a man look more closely at the tool he uses. It is worth implementing the remarks and recommendations contained in the audit.

Jan Świst,
Owner of Tee++

I highly recommend it because their work increased viewership and optimized costs.

Marcin Ciskowski,
Owner of

We thank Orange Juice for a reliable and quickly worked out Audit. At, we try to improve the points marked by Orange Juice due to the results of the Audit and we hope that this will improve the quality of our GA account. The report mentions a lot of details and advice – for which we thank you very much. We recommend an Orange Juice audit for a better understanding of Google analytics.

Anna-Paula Cederholm,
Head of Marketing in

The Gooogle Analytics audit is prepared very reliably. It shows exactly what needs to be improved in the functioning of the website and online marketing. Each element is very well explained and contains useful information about the benefits of improvement. I highly recommend Orange Juice professionals.

Michał Kempa,
Owner of

I recommend working with Orange Juice. Google AdWords training and workshops help you get started and learn more advanced. Campaigns implemented with the help of the Orange Juice team quickly boosted online sales on the Polish market. Doubling turnover during the year? Yes, it’s possible with Orange Juice.

Piotr Nowicki,
Country Manager Poland, Rosebikes

Seamless cooperation, good contact, high level of substantive knowledge, great customer service. What more could you want?

Marcin Szewczyk,

See references

+20 mln effectively spent advertising budget

2x the revenue generated from Google

1167 people trained on Google Ads and Google Analytics

+8 years of experience in customer acquisition

Why is web analytics important?

More and more people are choosing to advertise their business on the Internet. To break through into the consciousness of a potential customer, it is necessary to conduct activities in the most effective way possible. Therefore, it is essential to check the effectiveness of efforts with specific measurable results. This is where Google Analytics web analytics comes in.

Google Analytics web analytics will allow you to see what costs you are incurring and how they translate into the number of customers and therefore revenue. These matters are at the center of every business. That’s why it’s important for you to be able to see the actual effectiveness of your operations demonstrated with concrete numbers.

What are the benefits of Google Analytics web analytics?

With the insights that web analytics provides, you can understand and influence user behavior on your site. Knowing some important information will help you do this:

  • the demographic profile of your site’s users,
  • The pages that influence conversion/sales,
  • how the user navigates through the website.

This will make it possible not only to know what the most effective actions are and whether you are properly investing marketing resources, but also to know whether the processes and offerings you have planned for users are appropriate.

What are online marketing goals and why should they be tracked?

Online marketing goals are the goal you set for every action you take online. If you are running an e-commerce store, you can gain information on revenue from specific activities. Among the goals that can be studied are engagement goals, including form submission, contact information copy, percentage of page scroll or video playback. There’s no action you can’t measure, and this indicates pro-purchase behavior and interest in your offerings.

So it’s definitely worth tracking your online marketing goals. It’s the verification of actions through specific goals that lets you know if your online business is effective. It is only in correlation with specific sales results that spending proves profitable.

Will Google Analytics help me evaluate the quality of my website?

Yes, with Google Analytics you can assess the quality of a website. This is because the parameters that undergo evaluation include the tracking of site visits obtained through your marketing efforts and the effects resulting from them.

With analytics, you therefore gain the ability to track revenue from your online business and know whether your website is monetizing traffic well.

What is my website's conversion rate?

Conversion rate is the percentage of people who complete a specific goal of your site, such as a purchase or contact. You can compare it to the ratio of people acquired through your marketing sources.

Conversion rate is therefore related to the success of your business, as tracking it will evaluate individual online activities.

Is web analytics just Google Analytics?

Google Analytics is not the only tool for web analytics. However, it is the most integrable tool with other Google services, such as Google Ads, Google Tag Manager, Google Data Studio, Google Optimize. This is its biggest advantage. We also supplement our web analytics activities with other tools.

Above all, the basis of our analytics activities is to draw conclusions about the traffic of your potential customers based on the data and provide them to you in reports, including managerial reports – for a quick overview of the effectiveness of your site.

Why with Orange Juice

Orange Juice is first and foremost a passion of people for the Internet and its possibilities. An efficiency approach flows in our blood, we know that effective marketing is not measured by the size of the budget, but by the effect and sales achieved.

We have a wealth of experience built on more than 17 million zlotys of advertising budget spent, we work successfully for each industry. We train in Google Ads & Google Analytics, and the Google Partner Premium mark is confirmation that we deliver effective solutions from Google at the highest level.

Among our professed values are passion, trust, openness and development. If you share similar values, we invite you to contact us.

Google Shopping CSS Test

More than six months of testing of CSS services in Google shopping ads, conducted on 4 different industries indicate the advantage of alternative CSS comparison sites from Google, both in terms of reach and CPCs

See case study

Contact us

    *required field

    Dziękujemy za Twoją wiadomość!

    Odpowiemy najszybciej jak to możliwe.