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One of the simplest, yet highly effective ways to increase online sales is through good product presentation. Since users can’t touch products and don’t interact with them in person, they pay special attention to images of goods. Google Shopping (more commonly referred to as Google Shopping, while formerly Google Product Search) is a graphical form of advertising that allows you to display product images, names and prices in search results. Users can see your products even before they click through to the site. The visual stimulus encourages them to visit your site and makes it easier to make a purchasing decision.
A huge advantage of Google Shopping ads is their visible format. The creatives are displayed above the search results or in the right panel, and are also higher than text ads. After clicking on the box, the user is taken directly to the sub-page of the selected product. The shopping path is intuitive, fast and, most importantly, shortened to the necessary minimum.
Google Shopping ads appear in response to queries entered by the user in the search engine. The key element in preparing a campaign is to create a good feed (product base) with attractive images and descriptions that meet Google’s guidelines. It is the quality of the product feed that largely determines whether an Internet user will see the ad. Google Shopping’s favorable pay-per-click (CPC) ad billing model makes it both a visually interesting and cost-effective form of advertising for the e-commerce industry.
Google Shopping ads are designed for online store owners. The size of the site does not matter, however, all technical aspects must be taken care of. This is because in order to start running Google Shopping campaigns, it is necessary to integrate your Google Ads account with Google Merchant Center. When you take up cooperation with us, you don’t have to worry about anything, because we will do everything for you.
Your products displayed with graphics and text at the top of Google search results. This is the best ecommerce sales strategy
We use a variety of CSS comparison engines, so your ad can be cheaper and have a greater reach
Advertising of your products can appear both in the search engine and next to the video content played on Youtube
Present users with only those products that users have visited your store in the past
Our clients’ ads have been displayed more than 5 billion times. Take advantage of our experience and bring as many valuable users to your site as you need.
We display ads only to your target audience. We use proven practices of precise ad targeting, so our Google Shopping ad campaigns sell more!
Thanks to the availability of the Google Shopping app, we are able to display an advertising message to your potential customer no matter how they use the Internet, at a crucial moment for you.
We develop a proposal for targeting and advertising communications
Based on the information from the advertising brief sent to us.
After taking into account the client's suggestions and final approval, we implement the advertising campaign on the account.
Every day we keep our finger on the pulse and check the results of the campaign,
to make the best use of the budget and meet the objectives. We introduce periodic testing of other targeting and creative options,
to ensure continuous campaign development.
Once a month we send a report with the results of the campaign. It is divided
It is divided into the number of impressions, reach, number of ad clicks, cost
per click/1000 impressions ( depending on the campaign objective)
and click-through rate.
89% of Polish Internet users use Google search engine
72% of Poles have shopped online at least once
27% growth in value of e-commerce market in Europe
Google Shopping product ads are dedicated exclusively to ecommerce stores that sell products in the country in which the Google Shopping service is available.
The terms and conditions of the campaign allow the sale of new, used or customized products, while it will not accept products priced at 0 PLN.
Considering the effectiveness of sales, Google Shopping product ads are responsible for sales to the greatest extent, which is why we recommend them in the first place.
Product advertising allows you to appear to users who are typing a query into a search engine and looking for a specific product, often by part number. These are motivated users who are in the final stage of the decision-making process. It is important to display the right product to the users’ key query. The rest of the success belongs to the attractiveness of the ad itself – image, name, price or advertiser.
There are two components of your Facebook ad: advertising budget and payment for our work.
We have a technological solution that reduces CPC user acquisition cost by up to 20%. As a result of the abolition of the monopoly of Googling ads in search results, third-party CSS price comparison sites have been allowed, which, according to official announcements as well as our experience, result in greater advertising reach or lower CPC.
We perform comprehensive product advertising activities. We will carry out the necessary configurations for you, create effective campaigns and communications. PLA campaign support includes:
Orange Juice is first and foremost a passion of people for the Internet and its possibilities. An efficiency approach flows in our blood, we know that effective marketing is not measured by the size of the budget, but by the effect and sales achieved.
We have a wealth of experience built on more than 17 million zlotys of advertising budget spent, we work successfully for each industry.
Among our professed values are such as passion, trust, openness and development. If you share similar values, we invite you to contact us.
More than six months of testing of CSS services in Google shopping ads, conducted on 4 different industries indicate the advantage of alternative CSS comparison sites from Google, both in terms of reach and CPCs
See case study