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Google Shopping Ads

Sell more. Find out what you will gain with Google Shopping ads

One of the simplest, yet highly effective ways to increase online sales is through good product presentation. Since users can’t touch products and don’t interact with them in person, they pay special attention to images of goods. Google Shopping (more commonly referred to as Google Shopping, while formerly Google Product Search) is a graphical form of advertising that allows you to display product images, names and prices in search results. Users can see your products even before they click through to the site. The visual stimulus encourages them to visit your site and makes it easier to make a purchasing decision.

A huge advantage of Google Shopping ads is their visible format. The creatives are displayed above the search results or in the right panel, and are also higher than text ads. After clicking on the box, the user is taken directly to the sub-page of the selected product. The shopping path is intuitive, fast and, most importantly, shortened to the necessary minimum.

Google Shopping ads appear in response to queries entered by the user in the search engine. The key element in preparing a campaign is to create a good feed (product base) with attractive images and descriptions that meet Google’s guidelines. It is the quality of the product feed that largely determines whether an Internet user will see the ad. Google Shopping’s favorable pay-per-click (CPC) ad billing model makes it both a visually interesting and cost-effective form of advertising for the e-commerce industry.

Is Google Shopping a form of advertising for me?

Google Shopping ads are designed for online store owners. The size of the site does not matter, however, all technical aspects must be taken care of. This is because in order to start running Google Shopping campaigns, it is necessary to integrate your Google Ads account with Google Merchant Center. When you take up cooperation with us, you don’t have to worry about anything, because we will do everything for you.

What can we do for you?

  • Develop a Google Shopping marketing strategy within the budget you specify
  • Prepare a database of products (so-called feed) and take care of its optimization to make the most of your budget
  • Verify the size and quality of product images and all descriptions according to Google’s guidelines
  • Take care of ad targeting and scheduling of ads
  • Monitor campaign results on an ongoing basis
  • Help you achieve your business goals
Contact us

Product advertising in wyszikiwarka

Product advertising in wyszikiwarka

Your products displayed with graphics and text at the top of Google search results. This is the best ecommerce sales strategy

CSS product advertising

CSS product advertising

We use a variety of CSS comparison engines, so your ad can be cheaper and have a greater reach

Product advertising on YouTube

Product advertising on YouTube

Advertising of your products can appear both in the search engine and next to the video content played on Youtube

Dynamic remarketing

Dynamic remarketing

Present users with only those products that users have visited your store in the past

  • We are increasing the advertising reach of Google Shopping

Our clients’ ads have been displayed more than 5 billion times. Take advantage of our experience and bring as many valuable users to your site as you need.

  • We select the right target audience on Google Shopping

We display ads only to your target audience. We use proven practices of precise ad targeting, so our Google Shopping ad campaigns sell more!

  • We run Google Shopping activities on multiple devices

Thanks to the availability of the Google Shopping app, we are able to display an advertising message to your potential customer no matter how they use the Internet, at a crucial moment for you.

Contact us

What can your ads look like?



We develop a proposal for targeting and advertising communications
Based on the information from the advertising brief sent to us.
After taking into account the client's suggestions and final approval, we implement the advertising campaign on the account.



Every day we keep our finger on the pulse and check the results of the campaign,
to make the best use of the budget and meet the objectives. We introduce periodic testing of other targeting and creative options,
to ensure continuous campaign development.



Once a month we send a report with the results of the campaign. It is divided
It is divided into the number of impressions, reach, number of ad clicks, cost
per click/1000 impressions ( depending on the campaign objective)
and click-through rate.

Our customers' opinions

We have been cooperating with specialists of interactive agencies for 5 years. Long-term cooperation allows us to understand our business goals and set new ones as our strategy and company develop. Our cooperation with the Orange Juice interactive agency is successfully determined by three slogans: professionalism, effect orientation, trust.

Maciej Zych,
Marketing Director at Mennica Wroclawska

We have been a customer of Orange Juice for a long time and with a clear conscience recommended this agency as a reliable and reliable partner.

Joanna Chomka,
Owner of

Cooperation with Orange Juice is pure pleasure! Ongoing and efficient contact, and a huge commitment to customer success. With a clear conscience I can recommend this company.

Wiola Kurpiella,
Event Manager Bieg Firmowy

The Google Analytics audit carried out by Orange Juice is a real mine of knowledge – it allowed us to find gaps in our web analytics and develop sales activities based on specific data. I recommend Orange Juice with a clear conscience.

Michał Mazur,
Director of Communication and Promotion Śląsk Wrocław

From the beginning of our cooperation, we have been observing (…) the involvement of Orange Juice specialists in our advertising activities. (…) Recruitment for studies at the University of Life Sciences in Wroclaw, despite the annual decline in the number of high school graduates in Poland, was a success and a better result than in previous years. (…) A lot of feedback, quick response and searching for solutions to increase recruitment and registration. We recommend Orange Juice as the right business partner for implementing online campaigns.

Paulina Boroń-Kacperek,
Director of the Recruitment Office of the Wrocław University of Environmental and Life Sciences

Orange Juice is above all great committed people. Good contact and understanding of goals accompanies us from the very beginning of cooperation. It all adds up to successful promotion on Google. I would recommend.

Grzegorz Szymański,
Co-owner of

Orange Juice provides professional support in online marketing. The agency’s extensive knowledge – both theoretical and practical – deserves recognition. Timely implementation of tasks, extensive competence and expert advice allow you to recommend her as a trusted business partner.

Agnieszka Trzepacz,
Marketing Coordinator at SpeedFly

The Orange Juice agency has entrusted comprehensive activities to the promotion of our company on the Internet. From the beginning of cooperation, we have been dealing with great professionalism, experience and creativity […] Thanks to reliable analysis and properly selected and implemented strategy, we successfully reach clients.

Krzysztof Wolański,
Managing director,

Cooperation with the Orange Juice agency opens a number of new doors for successful promotion of the company. We systematically entrust to specialists from Orange Juice the promotion of ever new packages offered by our resort. Prepared recommendations for image ads and activities carried out in the advertising network bring visible results and significantly increase interest in the offer of Czarna Góra.

Anna Haczkiewicz-Mazur,
Marketing and sales director of Czarna Góra S.A.

Orange Juice is a great team and real website audit experts. Thanks to the fact that they tested all possible behavior scenarios on our platform and checked usability functions, and then presented a very well-prepared synthesis of all analytical conclusions, we were able to refine the details.

Kamil Paśko,
Owner of

Promoting our company’s products (…) is not easy, however Orange Juice Experts have ideally selected the right tools to promote Kessel on the web. All activities are carried out with the utmost diligence, and we especially appreciate precisely conducted remarketing.


Anna Stochaj,
Marketing Director at Kessel Sp. z o.o.

In addition to the business objectives pursued, cooperation with Orange Juice is supported by the experience of successfully implementing campaigns for other financial entities. In addition, the Google AdWords Trainer certifications – as well as the certification of the entire agency belonging to the Google Partners program confirm the right choice in choosing Orange Juice agency for promotional activities on the Internet.

Nina Kuczyńska,
Member of the Board of

Interesting audit, you can learn a few things from it. Makes a man look more closely at the tool he uses. It is worth implementing the remarks and recommendations contained in the audit.

Jan Świst,
Owner of Tee++

I highly recommend it because their work increased viewership and optimized costs.

Marcin Ciskowski,
Owner of

We thank Orange Juice for a reliable and quickly worked out Audit. At, we try to improve the points marked by Orange Juice due to the results of the Audit and we hope that this will improve the quality of our GA account. The report mentions a lot of details and advice – for which we thank you very much. We recommend an Orange Juice audit for a better understanding of Google analytics.

Anna-Paula Cederholm,
Head of Marketing in

The Gooogle Analytics audit is prepared very reliably. It shows exactly what needs to be improved in the functioning of the website and online marketing. Each element is very well explained and contains useful information about the benefits of improvement. I highly recommend Orange Juice professionals.

Michał Kempa,
Owner of

I recommend working with Orange Juice. Google AdWords training and workshops help you get started and learn more advanced. Campaigns implemented with the help of the Orange Juice team quickly boosted online sales on the Polish market. Doubling turnover during the year? Yes, it’s possible with Orange Juice.

Piotr Nowicki,
Country Manager Poland, Rosebikes

Seamless cooperation, good contact, high level of substantive knowledge, great customer service. What more could you want?

Marcin Szewczyk,

See references

89% of Polish Internet users use Google search engine

72% of Poles have shopped online at least once

27% growth in value of e-commerce market in Europe

Is Google Shopping advertising for me?

Google Shopping product ads are dedicated exclusively to ecommerce stores that sell products in the country in which the Google Shopping service is available.

The terms and conditions of the campaign allow the sale of new, used or customized products, while it will not accept products priced at 0 PLN.

Considering the effectiveness of sales, Google Shopping product ads are responsible for sales to the greatest extent, which is why we recommend them in the first place.

Where can my Google Shopping ad appear?

  • above the Google search results
  • on the right side of Google search results
  • under the Google Shopping tab
  • on the pages of publishers, i.e. onet, wp, parkiet, plotek
  • next to a video on YouTube

Why advertise on Google Shopping?

Product advertising allows you to appear to users who are typing a query into a search engine and looking for a specific product, often by part number. These are motivated users who are in the final stage of the decision-making process. It is important to display the right product to the users’ key query. The rest of the success belongs to the attractiveness of the ad itself – image, name, price or advertiser.

How much does Google Shopping advertising cost?

There are two components of your Facebook ad: advertising budget and payment for our work.

  • Advertising budget – The way product ads are billed is CPC, meaning Google charges you every time someone clicks on your ad. The amount of your budget should depend on how much competition your products have in the market and how many you want to advertise. Assuming you have 4,000 products on your site, and you want to spend 2,000 to promote them – you would then allocate 50 cents to advertise one product. Not much right?
  • Orange Juice remuneration – depends on the complexity of the campaign and the work we have to do for you. Everything depends on the strategy and the agreed terms of cooperation.

How do I claim the permanent discount of 20%?

We have a technological solution that reduces CPC user acquisition cost by up to 20%. As a result of the abolition of the monopoly of Googling ads in search results, third-party CSS price comparison sites have been allowed, which, according to official announcements as well as our experience, result in greater advertising reach or lower CPC.

What is the scope of cooperation with Orange Juice?

We perform comprehensive product advertising activities. We will carry out the necessary configurations for you, create effective campaigns and communications. PLA campaign support includes:

  • selection of the strategy for presence in Google Shopping
  • cyclic optimization of the advertising account structure
  • reporting of achieved results
  • campaign development and hypothesis testing

Why with Orange Juice?

Orange Juice is first and foremost a passion of people for the Internet and its possibilities. An efficiency approach flows in our blood, we know that effective marketing is not measured by the size of the budget, but by the effect and sales achieved.

We have a wealth of experience built on more than 17 million zlotys of advertising budget spent, we work successfully for each industry.

Among our professed values are such as passion, trust, openness and development. If you share similar values, we invite you to contact us.

Google Shopping CSS Test

More than six months of testing of CSS services in Google shopping ads, conducted on 4 different industries indicate the advantage of alternative CSS comparison sites from Google, both in terms of reach and CPCs

See case study

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