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Google is not just a search engine. Find out what you will gain from display ads
2 million websites, videos and applications and the ability to reach 90% of Internet users worldwide – this is how Google writes about its advertising network. Thanks to it, your ads will appear on the most read news sites, YouTube or Gmail. With the help of Google’s ad network (Google Display Network) you can target your potential customers with text, graphic and video ads. You have influence over where and to whom the ads will be displayed. The entire process is analyzed on an ongoing basis, so you know exactly what you are paying for.
How does Google’s ad network work?
The Google ad network will help you reach a large audience in a short period of time. Thus, it is an excellent tool for building brand awareness, increasing sales or communicating about special actions. Google gives advertisers several options for targeting display creatives, including based on interests, age or gender. You can also display ads to Internet users who have already visited your site through the use of remarketing lists or automatically based on Google’s algorithms. All display ads are served from your Google Ads account, making it much easier to optimize the entire process.
Using Google’s ad network will help you both when you are just entering the market and want to attract users to your products or services, and when you want to reduce the number of so-called abandoned shopping carts. Skillful use of display ads gives quick results even with a relatively low budget. So it doesn’t matter whether you’re just starting out with a small online store, want to advertise local services or your company is a large enterprise with branches throughout Europe. The benefits of Google’s advertising network can be reaped by anyone who takes the Internet seriously as a source of their income.
What can we do for you?
Choose a graphic that Google will customize for display space on the site
Create your own unique graphics in several sizes and stand out from the competition
Display an ad throughout the site that is sure to get customers' attention
Use Google Web Designer to create an interactive ad that can display on an ad network
We use our experience to create quality ads. Take advantage of our knowledge and open yourself to the opportunities offered by the Google Display Network
We will ensure that your ads are always profitable and that your return on investment is high
Websites, apps, videos, and you can create and upload ads yourself as images of different sizes or animations in HTML5!
We develop a proposal for targeting and advertising communication
based on information from the advertising brief sent to us.
After taking into account the client’s suggestion and final acceptance, we implement advertising campaigns on the account.
We keep an eye on the pulse every day and check the results of the campaign,
to make the best use of your budget and achieve your goals. We introduce cyclical tests of other options of direction and creation,
to ensure the continuous development of the campaign.
Once a month we send a report with the results of the campaign. Split
it is on the number of impressions, reach, number of clicks on the ad, cost
per click/1000 impressions (depending on the campaign goal)
and click-through rate.
+2 mln sites on the Google Display Network
90% of all Internet users use pages from the Google advertising network
+47% higher click-through rate of graphics compared to text
The Google Display Network (GDN) is the websites, videos, and apps that partner with Google. They can show ads from Google Ads.
The network has a huge audience, almost everyone in the world has visited at least one Google partner.
Your ads may appear in
It’s worth taking advantage of this opportunity to advertise, as your ad will be able to appear on many pages and apps in the Google Display Network, and the list of Google partners is long and constantly updated. In addition, the number of formats of targeting methods, target selection and target group is so extensive that we will certainly set up campaigns for you, thanks to which your business will grow.
There are two components of your ad on the Google Display Network: advertising budget and remuneration for our work.
We perform comprehensive activities related to Google Ads advertising on the Display Network. We will carry out the necessary configurations for you, create effective campaigns and communication. We will choose the strategy of presence in the advertising network, configure and optimize the most effective ads, and at the end we will report the achieved results
Orange Juice is above all people’s passion for the internet and its possibilities. We know that effective marketing is not measured by the size of the budget, but by the effect and achieved sales.
We have extensive experience built on more than 20 million zlotys spent advertising budget, we work successfully for each of the industries.
Our values include passion, trust, openness and development. If you share similar values, feel free to contact us.
Orange Juice and Rose Bikes – increasing e-commerce ratio while reducing sales costs
See case study