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Sudden drops in results, taking over an account from a former employee or agency, or not having enough experience – these are just some of the situations when you should perform a Google Ads audit. The document will allow you to find possible errors and indicate the direction of further actions. With the help of our specialists, you can quickly optimize your campaigns, increase traffic and achieve your business goals. You will receive from us precise information about where mistakes were made, but also tips on how to proceed in the future.
A Google Ads audit is a written document that addresses three areas. The first is the correctness of the aggregated data. According to the principle of Garbage In, Garbage Out, we check that the data is collected correctly. After all, only on the basis of reliably obtained information can accurate conclusions be formulated. The second area of Google Ads audit is to evaluate the sales effectiveness of the web based on goals. In this part, we answer such questions as: is the budget being fully utilized? Is it possible to reduce CPC (per click) rates? Are the campaign goals being met? Are the keywords chosen appropriately and the ads created correctly? At this stage, we look for both the weaknesses and strengths of existing Google Ads efforts. In the third part of the Google Ads audit, we make recommendations to eliminate any mistakes and fully exploit the potential of those campaign elements that bring the best results.
The Google Ads audit will tell you step-by-step what you need to do to make your ad campaigns more effective. The areas we verify include:
We will check if operational decisions are made about the right data
You will learn which activities are profitable and which need to be optimized
We will analyze more than 200 factors and settings that affect the quality of an advertising account
We will evaluate the effectiveness of texts presented in text and graphic ads
Whether you sell new shoes exclusively in Kołobrzeg or used vinyl records in Krakow, find out that every sales volume can be optimized.
While brick-and-mortar outlets account for the majority of revenue, check whether online campaigns are profitable and their penetration into the offline world is measured.
The potential of foreign markets in comparison with the competitiveness and the average cost of bringing the user, should determine the business legitimacy. We’ll analyze if that’s the case..
Are sales monitoring and searching for new opportunities permanently part of your responsibilities? Don’t miss the opportunity for an audit!
By completing the brief, we will be able to better understand the strategic goals and current challenges of the company and site. Then we will determine the scope, methods and price of the audit.
At this stage, we assess the accuracy of the data and analyze more than 200 indicators reflecting the effectiveness of the advertising account
We are working on a document that will show you which elements need improvement, based on Google Ads best practices and expert experience
We will provide you with a report in the form of a PDF document presenting all the information obtained. After 3 months, we will re-verify the elements indicated for improvement free of charge
The audit is prepared by Google Ads and Google Analytics specialists. By 2018, we had spent 17 million of the budget.
The Google Ads audit is built on Google’s best practices and our many years of experience in running performance campaigns.
You’ll receive a set of guidelines and recommendations on how to improve your Google Ads campaigns or Google Analytics setup.