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Google Ads Audit

Make better use of your advertising budget. Find out why you should perform a Google Ads audit

Sudden drops in results, taking over an account from a former employee or agency, or not having enough experience – these are just some of the situations when you should perform a Google Ads audit. The document will allow you to find possible errors and indicate the direction of further actions. With the help of our specialists, you can quickly optimize your campaigns, increase traffic and achieve your business goals. You will receive from us precise information about where mistakes were made, but also tips on how to proceed in the future.

A Google Ads audit is a written document that addresses three areas. The first is the correctness of the aggregated data. According to the principle of Garbage In, Garbage Out, we check that the data is collected correctly. After all, only on the basis of reliably obtained information can accurate conclusions be formulated. The second area of Google Ads audit is to evaluate the sales effectiveness of the web based on goals. In this part, we answer such questions as: is the budget being fully utilized? Is it possible to reduce CPC (per click) rates? Are the campaign goals being met? Are the keywords chosen appropriately and the ads created correctly? At this stage, we look for both the weaknesses and strengths of existing Google Ads efforts. In the third part of the Google Ads audit, we make recommendations to eliminate any mistakes and fully exploit the potential of those campaign elements that bring the best results.

The Google Ads audit will tell you step-by-step what you need to do to make your ad campaigns more effective. The areas we verify include:

  • Account settings and the correctness of aggregated data. We start the audit with the basics: we verify that the account is well connected to Google Analytics and where the ads are displayed. We also verify that data is being collected correctly.
  • Applying campaign breakdown according to KPIs. At this stage, we verify that campaigns are meeting your business goals.
  • Ad group structure. We want to know whether ad groups are well assigned to keywords and how many ads are in a given group. Usually ad groups are too general, so we try to make them as specific as possible.
  • Keywords. One of the most important stages of a Google Ads audit. It is even a small change in keywords that can translate into better campaign results in a short time. We will verify the relevance of the keywords, check that they match the content of the page, we will also take care to exclude those phrases that cause the ads to display in the wrong way.
  • Ad content. Once we’ve determined how the ads are displayed, we’ll move on to verifying their content. You may be using too few call to actions in your ads, phrases that encourage users to take a specific action. A common problem is also incorrect extensions (or lack thereof) and insufficient information value of ads.
  • Adjusting the campaign budget. We make sure that the allocation between tools is optimal and point out specific actions by which you can reduce the cost of user acquisition.
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What can you get from us?

Reliability of data

Reliability of data

We will check if operational decisions are made about the right data

Evaluation of sales activities

Evaluation of sales activities

You will learn which activities are profitable and which need to be optimized

Campaign configuration audit

Campaign configuration audit

We will analyze more than 200 factors and settings that affect the quality of an advertising account

Communication analysis

Communication analysis

We will evaluate the effectiveness of texts presented in text and graphic ads

What say about us

We have been a customer of Orange Juice for a long time and with a clear conscience recommended this agency as a reliable and reliable partner.

Joanna Chomka,
Owner of

Cooperation with Orange Juice is pure pleasure! Ongoing and efficient contact, and a huge commitment to customer success. With a clear conscience I can recommend this company.

Wiola Kurpiella,
Event Manager Bieg Firmowy

From the beginning of our cooperation, we have been observing (…) the involvement of Orange Juice specialists in our advertising activities. (…) Recruitment for studies at the University of Life Sciences in Wroclaw, despite the annual decline in the number of high school graduates in Poland, was a success and a better result than in previous years. (…) A lot of feedback, quick response and searching for solutions to increase recruitment and registration. We recommend Orange Juice as the right business partner for implementing online campaigns.

Paulina Boroń-Kacperek,
Director of the Recruitment Office of the Wrocław University of Environmental and Life Sciences

Orange Juice provides professional support in online marketing. The agency’s extensive knowledge – both theoretical and practical – deserves recognition. Timely implementation of tasks, extensive competence and expert advice allow you to recommend her as a trusted business partner.

Agnieszka Trzepacz,
Marketing Coordinator at SpeedFly

The Google Analytics audit carried out by Orange Juice is a real mine of knowledge – it allowed us to find gaps in our web analytics and develop sales activities based on specific data. I recommend Orange Juice with a clear conscience.

Michał Mazur,
Director of Communication and Promotion Śląsk Wrocław

Orange Juice is a great team and real website audit experts. Thanks to the fact that they tested all possible behavior scenarios on our platform and checked usability functions, and then presented a very well-prepared synthesis of all analytical conclusions, we were able to refine the details.

Kamil Paśko,
Owner of

Promoting our company’s products (…) is not easy, however Orange Juice Experts have ideally selected the right tools to promote Kessel on the web. All activities are carried out with the utmost diligence, and we especially appreciate precisely conducted remarketing.


Anna Stochaj,
Marketing Director at Kessel Sp. z o.o.

I highly recommend it because their work increased viewership and optimized costs.

Marcin Ciskowski,
Owner of

In addition to the business objectives pursued, cooperation with Orange Juice is supported by the experience of successfully implementing campaigns for other financial entities. In addition, the Google AdWords Trainer certifications – as well as the certification of the entire agency belonging to the Google Partners program confirm the right choice in choosing Orange Juice agency for promotional activities on the Internet.

Nina Kuczyńska,
Member of the Board of

Interesting audit, you can learn a few things from it. Makes a man look more closely at the tool he uses. It is worth implementing the remarks and recommendations contained in the audit.

Jan Świst,
Owner of Tee++

We thank Orange Juice for a reliable and quickly worked out Audit. At, we try to improve the points marked by Orange Juice due to the results of the Audit and we hope that this will improve the quality of our GA account. The report mentions a lot of details and advice – for which we thank you very much. We recommend an Orange Juice audit for a better understanding of Google analytics.

Anna-Paula Cederholm,
Head of Marketing in

The Gooogle Analytics audit is prepared very reliably. It shows exactly what needs to be improved in the functioning of the website and online marketing. Each element is very well explained and contains useful information about the benefits of improvement. I highly recommend Orange Juice professionals.

Michał Kempa,
Owner of

I recommend working with Orange Juice. Google AdWords training and workshops help you get started and learn more advanced. Campaigns implemented with the help of the Orange Juice team quickly boosted online sales on the Polish market. Doubling turnover during the year? Yes, it’s possible with Orange Juice.

Piotr Nowicki,
Country Manager Poland, Rosebikes

Seamless cooperation, good contact, high level of substantive knowledge, great customer service. What more could you want?

Marcin Szewczyk,

See references

Who is the audit dedicated to?

  • Local e-commerce stores

Whether you sell new shoes exclusively in Kołobrzeg or used vinyl records in Krakow, find out that every sales volume can be optimized.

  • Nationwide sales network

While brick-and-mortar outlets account for the majority of revenue, check whether online campaigns are profitable and their penetration into the offline world is measured.

  • Companies exporting products

The potential of foreign markets in comparison with the competitiveness and the average cost of bringing the user, should determine the business legitimacy. We’ll analyze if that’s the case..

  • Sales Managers

Are sales monitoring and searching for new opportunities permanently part of your responsibilities? Don’t miss the opportunity for an audit!

What does the process look like?

Brief and pricing

Brief and pricing

By completing the brief, we will be able to better understand the strategic goals and current challenges of the company and site. Then we will determine the scope, methods and price of the audit.

Working on the Google Ads audit

Working on the Google Ads audit

At this stage, we assess the accuracy of the data and analyze more than 200 indicators reflecting the effectiveness of the advertising account

Preparation of recommendations

Preparation of recommendations

We are working on a document that will show you which elements need improvement, based on Google Ads best practices and expert experience

Presentation of the document

Presentation of the document

We will provide you with a report in the form of a PDF document presenting all the information obtained. After 3 months, we will re-verify the elements indicated for improvement free of charge

  • Google Ads audit is based on experience

    The audit is prepared by Google Ads and Google Analytics specialists. By 2018, we had spent 17 million of the budget.

  • Uses Google Best Practices

    The Google Ads audit is built on Google’s best practices and our many years of experience in running performance campaigns.

  • Contains specific tips

    You’ll receive a set of guidelines and recommendations on how to improve your Google Ads campaigns or Google Analytics setup.

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What does Google Ads Audit look like?

Contact us

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