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Google Ads (formerly Google AdWords) is more than just text ads on Google. A well-prepared and optimized search engine campaign will allow you to increase sales, reach a wider group of potential customers, and all this with fully measurable and targeted tools. Despite the many opportunities that Google Ads offers, many businesses say that it is not the form of advertising for them, and previous, often negative experiences with Google advertising effectively discourage further investment in this sales channel.
With us, you’ll see that Google Ads is an effective and cost-effective way to reach your customers. In 2020 alone, the search engine recorded more than 92 billion hits, making it the most visited website in the world. Google has completely dominated the search engine market and now has almost 92% market share. So you can safely say that if you are not on Google, it is as if you are not on the Internet at all.
Due to the high popularity around Google Ads campaigns, many myths have grown. One of the most common ones is the belief that Google ads are expensive and effective only with large campaign budgets. As experts, we know that’s not true. Our services are designed for both small businesses and large entities in the e-commerce industry. We treat each cooperation individually, starting with a thorough analysis of the client’s needs. It is our experience and personalised approach that enable us to work together for the success of your business. We are a certified Google Partner, so by cooperating with us, you can be sure that you entrust your business goals to professionals.
Plan your Google Ads campaign within your budget
Prepare a list of keywords for which ads will be displayed on Google – the list is preceded by an analysis of the competition and a thorough verification of your needs
Prepare content, display schedule, and ad type to match your Google Ads campaign goal
Create remarketing lists that you can use in future sales activities
Adjust the billing model to the specifics of your industry and planned campaign
Conduct an audit of your current activities on the Google advertising network
Prepare Google Ads training for you or your employees
Google search advertising that responds to keywords. It is used by 97% of Internet users.
Images and banners. 31% of viewers click on it.
Advertising on YouTube. It can reach up to 16 million users.
Ads shown to users who have already interacted with your brand.
Advertisement at the top of the mailbox. Currently, Gmail is one of the three most popular online mail.
It presents specific products from your offer. Created for online stores.
Advertising for mobile devices. Most Internet users use them, on average 2 hours a day.
Advanced tool to measure campaign effectiveness. It helps you to optimise your activities in the best way.
We know how to operate in the most developing foreign markets. We use this knowledge to make your business even bigger with Google Ads online advertising. We can also help you open up to foreign markets.
We know that every business is different, that’s why a team of experts from Google Ads, Usability and Creative will work on your strategy. All this to accelerate the desired effectiveness of your advertising campaign.
Each of our experts has been trained by a Google Ads Certified Trainer. Thanks to this, you can be sure that the search campaign will be conducted using the best practices recommended by Google.
We develop a proposal for targeting and advertising communication
based on information from the advertising brief sent to us.
After taking into account the client’s suggestion and final acceptance, we implement advertising campaigns on the account.
We keep an eye on the pulse every day and check the results of the campaign,
to make the best use of your budget and achieve your goals. We introduce cyclical tests of other options of direction and creation,
to ensure the continuous development of the campaign.
Once a month we send a report with the results of the campaign. Split
it is on the number of impressions, reach, number of clicks on the ad, cost
per click/1000 impressions (depending on the campaign goal)
and click-through rate.
+30 mln of effectively spent advertising budget
2x more revenue generated from Google
+8 years of experience in customer acquisition
+1269 trained people from Google Ads and Google Analytics
Google Ads is more than just Google search advertising. There are many ways to reach your customers with an offer. Eye-catching banner ads on the ad network (Onet, WP, and thousands more), engaging YouTube videos, Gmail ads, and remarketing are designed to engage your audience. All elements should be taken into account when arranging a promotion plan for your company.
Google Ads advertising includes:
Definitely yes. Google Ads is for everyone. This is the fastest way to meet your customer for both small and large businesses. The services on the Google network are used by the vast majority of Internet users. Surely your future customers do as well.
The demand on the Internet is unlimited. The key issue is the strategy of reaching users, i.e. buying the attention of customers at the right time when they are thinking about your product.
Fortunately, the internet is not a banner by the road, here everything can be measured and expressed with the help of numbers and sales success. We share knowledge, so you can expect full insight into your activities (statistics) and clear information about the effectiveness of the activities we carry out for you.
We are based on campaigns that achieve specific sales goals (conversions). It can be a visit to a given subpage, telephone contact, e-mail or purchase of a specific product. Your real sales success is the basis of our activities.
There are two components of your advertising on Google: advertising budget and remuneration for our work.
We perform all activities related to Google Ads advertising and web analytics. We will carry out the necessary configurations for you, create effective campaigns and communication. In addition, every day we answer the phone from 8 to 16, there is also time for coffee together.
Support for Google Ads campaigns includes:
Everyone who decides to cooperate with us immediately receives a package of additional services with a total value of 3500 PLN. We care about your success, that’s why we go beyond the box and give you our best solutions. The package includes:
Orange Juice is above all people’s passion for the internet and its possibilities. We know that effective marketing is not measured by the size of the budget, but by the effect and achieved sales.
We have extensive experience built on more than 17 million zlotys spent advertising budget, we work successfully for each of the industries. We train in the field of Google Ads & Google Analytics, and the Google Partner Premium mark is confirmation that we deliver effective solutions from Google at the highest level.
Our values include passion, trust, openness and development. If you share similar values, feel free to contact us.
Increase in sales rate of e-commerce store in the bicycle industry
See case study