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Google Ads

Enter the first place in search results. See what you get with Google Ads

Google Ads (formerly Google AdWords) is more than just text ads on Google.  A well-prepared and optimized search engine campaign will allow you to increase sales, reach a wider group of potential customers, and all this with fully measurable and targeted tools. Despite the many opportunities that Google Ads offers, many businesses say that it is not the form of advertising for them, and previous, often negative experiences with Google advertising effectively discourage further investment in this sales channel.

With us, you’ll see that Google Ads is an effective and cost-effective way to reach your customers. In 2020 alone, the search engine recorded more than 92 billion hits, making it the most visited website in the world. Google has completely dominated the search engine market and now has almost 92% market share. So you can safely say that if you are not on Google, it is as if you are not on the Internet at all.

Is Google Ads a form of advertising for me?

Due to the high popularity around Google Ads campaigns, many myths have grown. One of the most common ones is the belief that Google ads are expensive and effective only with large campaign budgets. As experts, we know that’s not true. Our services are designed for both small businesses and large entities in the e-commerce industry. We treat each cooperation individually, starting with a thorough analysis of the client’s needs. It is our experience and personalised approach that enable us to work together for the success of your business. We are a certified Google Partner, so by cooperating with us, you can be sure that you entrust your business goals to professionals.

What can we do for you?

Plan your Google Ads campaign within your budget
Prepare a list of keywords for which ads will be displayed on Google – the list is preceded by an analysis of the competition and a thorough verification of your needs
Prepare content, display schedule, and ad type to match your Google Ads campaign goal
Create remarketing lists that you can use in future sales activities
Adjust the billing model to the specifics of your industry and planned campaign
Conduct an audit of your current activities on the Google advertising network
Prepare Google Ads training for you or your employees

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SPONSORED LINKS

SPONSORED LINKS

Google search advertising that responds to keywords. It is used by 97% of Internet users.

GRAPHIC ADVERTISING

GRAPHIC ADVERTISING

Images and banners. 31% of viewers click on it.

VIDEO ADVERTISING

VIDEO ADVERTISING

Advertising on YouTube. It can reach up to 16 million users.

REMARKETING

REMARKETING

Ads shown to users who have already interacted with your brand.

GMAIL ADVERTISING

GMAIL ADVERTISING

Advertisement at the top of the mailbox. Currently, Gmail is one of the three most popular online mail.

PRODUCT ADVERTISING

PRODUCT ADVERTISING

It presents specific products from your offer. Created for online stores.

MOBILE ADVERTISING

MOBILE ADVERTISING

Advertising for mobile devices. Most Internet users use them, on average 2 hours a day.

GOOGLE CAMPAIGN MANAGER

GOOGLE CAMPAIGN MANAGER

Advanced tool to measure campaign effectiveness. It helps you to optimise your activities in the best way.

  • We take advantage of global trends

    We know how to operate in the most developing foreign markets. We use this knowledge to make your business even bigger with Google Ads online advertising. We can also help you open up to foreign markets.

  • We use unconventional solutions

    We know that every business is different, that’s why a team of experts from Google Ads, Usability and Creative will work on your strategy. All this to accelerate the desired effectiveness of your advertising campaign.

  • We guarantee effectiveness

    Each of our experts has been trained by a Google Ads Certified Trainer. Thanks to this, you can be sure that the search campaign will be conducted using the best practices recommended by Google.

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What can your ads look like?

From brainstorming to great results!

Implementation

Implementation

We develop a proposal for targeting and advertising communication
based on information from the advertising brief sent to us.
After taking into account the client’s suggestion and final acceptance, we implement advertising campaigns on the account.

Optimization

Optimization

We keep an eye on the pulse every day and check the results of the campaign,
to make the best use of your budget and achieve your goals. We introduce cyclical tests of other options of direction and creation,
to ensure the continuous development of the campaign.

Reporting

Reporting

Once a month we send a report with the results of the campaign. Split
it is on the number of impressions, reach, number of clicks on the ad, cost
per click/1000 impressions (depending on the campaign goal)
and click-through rate.

Our customers' opinions

Great training, both basic and advanced. Mr. Łukasz also recommended how to run a campaign in the area of our site Buylando.io. I can see the effects after the first changes to the campaign. I highly recommend it to everyone, knowledge is served in a very understandable way.

Karol Bocheński,
CEO Buylando.io

Great training! Really recommendable. The approach of a friendly tutor is professional and helpful. In addition to the training plan, you can find out interesting curiosities. I appreciate the individual approach. The training atmosphere is extremely pleasant and light, which allows you to focus knowledge in a very productive way.

Leszek Wiśniewski,
Owner of Auto Franpol

The training given to students on working on the internet was very well received. It expanded our knowledge of marketing and practical information related to this topic, which we would not have had the opportunity to learn from (…) classes at the university. The success of the meeting (…) was also the right form of communication (…). The time spent on training was most valuable.

Anna Miastkowska,
Head of Finance & Parntership Development
AIESEC

Great training! Really recommendable. The approach of a friendly tutor is professional and helpful. In addition to the training plan, you can find out interesting curiosities. I appreciate the individual approach. The training atmosphere is extremely pleasant and light, which allows you to focus knowledge in a very productive way.

Leszek Wiśniewski,
Owner of Auto Franpol

Great training, both basic and advanced. Mr. Łukasz also recommended how to run a campaign in the area of our site Buylando.io. I can see the effects after the first changes to the campaign. I highly recommend it to everyone, knowledge is served in a very understandable way.

Karol Bocheński,
CEO Buylando.io

We have been a customer of Orange Juice for a long time and with a clear conscience recommended this agency as a reliable and reliable partner.

Joanna Chomka,
Owner of cobostore.pl

Cooperation with the Orange Juice agency opens a number of new doors for successful promotion of the company. We systematically entrust to specialists from Orange Juice the promotion of ever new packages offered by our resort. Prepared recommendations for image ads and activities carried out in the advertising network bring visible results and significantly increase interest in the offer of Czarna Góra.

Anna Haczkiewicz-Mazur,
Marketing and sales director of Czarna Góra S.A.

Cięty Język and Orange Juice were joined in cooperation on events related to the promotion of Wrocław. How do we remember it? Professionalism came to the fore and in a solid dose. Video campaigns promoting events on YouTube attracted a huge number of people to these events. We hope that this was not the last common point of contact and we will still be able to cooperate!

Karol Gołaj,
President of Cięty Język

See references

+30 mln of effectively spent advertising budget

2x more revenue generated from Google

+8 years of experience in customer acquisition

+1269 trained people from Google Ads and Google Analytics

IS GOOGLE ADS JUST SEARCH ADS?

Google Ads is more than just Google search advertising. There are many ways to reach your customers with an offer. Eye-catching banner ads on the ad network (Onet, WP, and thousands more), engaging YouTube videos, Gmail ads, and remarketing are designed to engage your audience. All elements should be taken into account when arranging a promotion plan for your company.

Google Ads advertising includes:

  • text ads in Google.pl search engine,
  • product ads in Google Shopping search,
  • banner ads in the advertising network,
  • video advertising on YouTube,
  • advertising in Gmail,
  • remarketing available on all platforms.

IS GOOGLE ADS FOR ME?

Definitely yes. Google Ads is for everyone. This is the fastest way to meet your customer for both small and large businesses. The services on the Google network are used by the vast majority of Internet users. Surely your future customers do as well.

The demand on the Internet is unlimited. The key issue is the strategy of reaching users, i.e. buying the attention of customers at the right time when they are thinking about your product.

WHAT RESULTS CAN I EXPECT?

Fortunately, the internet is not a banner by the road, here everything can be measured and expressed with the help of numbers and sales success. We share knowledge, so you can expect full insight into your activities (statistics) and clear information about the effectiveness of the activities we carry out for you.

We are based on campaigns that achieve specific sales goals (conversions). It can be a visit to a given subpage, telephone contact, e-mail or purchase of a specific product. Your real sales success is the basis of our activities.

HOW MUCH DOES IT COST?

There are two components of your advertising on Google: advertising budget and remuneration for our work.

  • Advertising budget – In Google Ads, you pay Google per click, so your minimum budget can start as low as $1. We recommend that the advertising budget allocated to Google clicks should not be less than 2000 zł. This is a sum that can bring visible changes to your business.
  • Orange Juice salary – depends on the complexity of the campaign and the work we have to do for you. It all depends on the strategy and the agreed terms of cooperation.

WHAT IS THE SCOPE OF ORANGE JUICE?

We perform all activities related to Google Ads advertising and web analytics. We will carry out the necessary configurations for you, create effective campaigns and communication. In addition, every day we answer the phone from 8 to 16, there is also time for coffee together.

Support for Google Ads campaigns includes:

  • creating an advertising account and configuring the necessary tools,
  • creation of effective keyword proposals,
  • creation of text and graphic advertising proposals,
  • cyclical optimization of campaigns focused on the effect,
  • setting new directions of the campaign,
  • ongoing consulting of changes,
  • monthly reporting of results based on objectives.

WHO RECEIVES A STARTER PACKAGE WORTH 3500 PLN?

Everyone who decides to cooperate with us immediately receives a package of additional services with a total value of 3500 PLN. We care about your success, that’s why we go beyond the box and give you our best solutions. The package includes:

  • Google Analytics audit worth PLN 2000 net,
  • an additional PLN 350 net per ad in the second month of activity with the new Google Ads account,
  • recommendations for the implementation of necessary tools to improve the quality of the website.

WHY WITH ORANGE JUICE?

Orange Juice is above all people’s passion for the internet and its possibilities. We know that effective marketing is not measured by the size of the budget, but by the effect and achieved sales.

We have extensive experience built on more than 17 million zlotys spent advertising budget, we work successfully for each of the industries. We train in the field of Google Ads & Google Analytics, and the Google Partner Premium mark is confirmation that we deliver effective solutions from Google at the highest level.

Our values include passion, trust, openness and development. If you share similar values, feel free to contact us.

Case study: ROSE Bikes

Increase in sales rate of e-commerce store in the bicycle industry

See case study

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