Soon your Google Analytics Universal will stop collecting data. Switch to GA4Find out more
Conducting any kind of online activity without good data analytics is like fortune telling. Information about where customers come to your site from, how much time they spend on it and with what engagement they consume the content posted on the site will allow you to make accurate business decisions. It doesn’t matter if you run an online store, write a blog, or if your site is meant to help you find potential customers. If you want to make money from your efforts, you need to get fond of your data and, above all, start analyzing it carefully.
Although Google Analytics is a free and easily accessible tool, there are still many people who use it minimally or use it incorrectly. Sometimes an account is misconfigured or there is no person in the company who is responsible for the regular aggregation of data, resulting in numerous errors. A Google Analytics audit is a text document that will tell you two things: first, whether your previous analytics activities have been carried out correctly, and where any errors are. Second, you will be told step-by-step what you need to do to analyze your site data correctly and effectively.
Data collection is only the first step on the road to effective management of online activities. If the data you acquire is “junk” or miscounts, instead of reaping the benefits of marketing analytics, you may be exposing yourself to mistakes. According to the principle of Garbage In, Garbage Out, only correctly collected data can translate into accurate business decisions.
A Google Analytics audit will allow you to better analyze your chosen areas of business. Based on the behavior of your users, you can get to know and understand them. You will gain confidence that the data you collect is valuable, and the decisions you make based on it have a real impact on the development of your business. You will check whether the money you spend on advertising campaigns is used optimally, which traffic sources are best to invest in, and which activities bring you the most profit.
Sprawdzimy czy decyzje operacyjne podejmowane są o właściwe dane
Dowiesz się, które działania są rentowne, a które wymagają optymalizacji
Zweryfikujemy poprawność ustawień i dostosowania analityki do Twojego biznesu
Otrzymasz jasne wytyczne, których wdrożenie zapewni Ci pełne wykorzystanie analityki internetowej
Whether you sell new shoes exclusively in Kolobrzeg or used vinyl records in Krakow, find that any sales volume can be optimized.
Although stationary outlets account for the bulk of revenue, make sure your online campaigns are profitable and their intersection with the offline world is measured.
The potential of foreign markets, when weighed against the competitiveness and average cost of bringing in a user, should determine the business case. We will analyze whether this is the case.
Monitoring sales and looking for new opportunities are permanently part of your duties? Don’t miss the chance for an audit!
By having you fill out the brief, we will be able to better understand the strategic goals and current challenges of the company and the site. We will then determine the scope, methods and price of the audit
At this stage, we assess the reliability of the aggregated data in Google Analytics and evaluate the configuration of the tool used
We are working on a document in which we will point out to you which elements need to be improved, based on Google Analytics best practices and the experience of expers
We will provide you with a report in the form of a PDF document presenting all the information obtained. After 3 months, we will conduct a free re-verification of the elements identified for improvement
We know how to operate in the best growing foreign markets. We use this knowledge and make the role of your business through Google Ads advertising on the Internet more and more Bearing in mind the golden rules of Nielsen’s UX (a legendary figure in the UX industry), we analyze the site using a checklist based on standards and our experience. This ensures that we won’t miss any important element on your site.
We prepare several scenarios depending on the size of the site. The specialist will go through the pre-planned scenario step by step highlighting the places on the site that need improvement with a recommendation.
We look at what standards reign among the competition, analyze good and bad solutions. Then we evaluate individual elements on the competitors’ sites including your site. Ultimately, you will see where your site ranks and what you need to work on to be the best in your industry.
Google Analytics is a mine of knowledge about your users thanks to which we can draw a lot of very important conclusions! In order to prepare a tailored website the information that can be extracted from it is even essential.
Don’t use Google Analytics yet? Don’t worry, we will help you set it up!
Heat maps and recordings allow you to see how users realistically behave on the site, how they move throughout the site, which buttons are clicked most often. Drawing the right conclusions from heat maps allows us to detect problematic places for users that cause the conversion rate to not reach the expected level.
The price of the audit depends on your requirements and the parts of which the document provided to you will consist. In our experience, the best results come from a full audit that includes: Google Ads performance, competitive analysis, analysis of ongoing activities, conversion analysis, heuristic analysis (that is, expert analysis that involves finding potential problems on the site) and expert evaluation.