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Google Analytics audit

Make smart business decisions. Find out why you should perform a Google Analytics audit

Conducting any kind of online activity without good data analytics is like fortune telling. Information about where customers come to your site from, how much time they spend on it and with what engagement they consume the content posted on the site will allow you to make accurate business decisions. It doesn’t matter if you run an online store, write a blog, or if your site is meant to help you find potential customers. If you want to make money from your efforts, you need to get fond of your data and, above all, start analyzing it carefully.

Although Google Analytics is a free and easily accessible tool, there are still many people who use it minimally or use it incorrectly. Sometimes an account is misconfigured or there is no person in the company who is responsible for the regular aggregation of data, resulting in numerous errors. A Google Analytics audit is a text document that will tell you two things: first, whether your previous analytics activities have been carried out correctly, and where any errors are. Second, you will be told step-by-step what you need to do to analyze your site data correctly and effectively.

Data collection is only the first step on the road to effective management of online activities. If the data you acquire is “junk” or miscounts, instead of reaping the benefits of marketing analytics, you may be exposing yourself to mistakes. According to the principle of Garbage In, Garbage Out, only correctly collected data can translate into accurate business decisions.

A Google Analytics audit will allow you to better analyze your chosen areas of business. Based on the behavior of your users, you can get to know and understand them. You will gain confidence that the data you collect is valuable, and the decisions you make based on it have a real impact on the development of your business. You will check whether the money you spend on advertising campaigns is used optimally, which traffic sources are best to invest in, and which activities bring you the most profit.

What areas do we analyze in a Google Analytics audit?

  • Correctness of tracking code implementation. We will verify that the code has been properly implemented on all subpages of your website.
  • Configuration of Google Analytics with other data analytics tools and your Ads account. Are you using a Google Ads account, Google Tag Manager or Google Search Console? We will make sure that all the tools are properly connected with each other.
  • How data is counted. We will check how the data is acquired and whether it counts correctly. You will gain certainty about the sources of traffic acquisition, the number of sessions or the conversion rate.
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What can you get from us?

Wiarygodność danych

Wiarygodność danych

Sprawdzimy czy decyzje operacyjne podejmowane są o właściwe dane

Ocena działań sprzedażowych

Ocena działań sprzedażowych

Dowiesz się, które działania są rentowne, a które wymagają optymalizacji

Analiza konfiguracji narzędzia

Analiza konfiguracji narzędzia

Zweryfikujemy poprawność ustawień i dostosowania analityki do Twojego biznesu

Rekomendacje zmian

Rekomendacje zmian

Otrzymasz jasne wytyczne, których wdrożenie zapewni Ci pełne wykorzystanie analityki internetowej

What do they say about us?

We have been cooperating with specialists of interactive agencies for 5 years. Long-term cooperation allows us to understand our business goals and set new ones as our strategy and company develop. Our cooperation with the Orange Juice interactive agency is successfully determined by three slogans: professionalism, effect orientation, trust.

Maciej Zych,
Marketing Director at Mennica Wroclawska

We have been a customer of Orange Juice for a long time and with a clear conscience recommended this agency as a reliable and reliable partner.

Joanna Chomka,
Owner of

Cooperation with Orange Juice is pure pleasure! Ongoing and efficient contact, and a huge commitment to customer success. With a clear conscience I can recommend this company.

Wiola Kurpiella,
Event Manager Bieg Firmowy

From the beginning of our cooperation, we have been observing (…) the involvement of Orange Juice specialists in our advertising activities. (…) Recruitment for studies at the University of Life Sciences in Wroclaw, despite the annual decline in the number of high school graduates in Poland, was a success and a better result than in previous years. (…) A lot of feedback, quick response and searching for solutions to increase recruitment and registration. We recommend Orange Juice as the right business partner for implementing online campaigns.

Paulina Boroń-Kacperek,
Director of the Recruitment Office of the Wrocław University of Environmental and Life Sciences

Orange Juice is above all great committed people. Good contact and understanding of goals accompanies us from the very beginning of cooperation. It all adds up to successful promotion on Google. I would recommend.

Grzegorz Szymański,
Co-owner of

Orange Juice provides professional support in online marketing. The agency’s extensive knowledge – both theoretical and practical – deserves recognition. Timely implementation of tasks, extensive competence and expert advice allow you to recommend her as a trusted business partner.

Agnieszka Trzepacz,
Marketing Coordinator at SpeedFly

The Orange Juice agency has entrusted comprehensive activities to the promotion of our company on the Internet. From the beginning of cooperation, we have been dealing with great professionalism, experience and creativity […] Thanks to reliable analysis and properly selected and implemented strategy, we successfully reach clients.

Krzysztof Wolański,
Managing director,

The Google Analytics audit carried out by Orange Juice is a real mine of knowledge – it allowed us to find gaps in our web analytics and develop sales activities based on specific data. I recommend Orange Juice with a clear conscience.

Michał Mazur,
Director of Communication and Promotion Śląsk Wrocław

Orange Juice is a great team and real website audit experts. Thanks to the fact that they tested all possible behavior scenarios on our platform and checked usability functions, and then presented a very well-prepared synthesis of all analytical conclusions, we were able to refine the details.

Kamil Paśko,
Owner of

Promoting our company’s products (…) is not easy, however Orange Juice Experts have ideally selected the right tools to promote Kessel on the web. All activities are carried out with the utmost diligence, and we especially appreciate precisely conducted remarketing.


Anna Stochaj,
Marketing Director at Kessel Sp. z o.o.

In addition to the business objectives pursued, cooperation with Orange Juice is supported by the experience of successfully implementing campaigns for other financial entities. In addition, the Google AdWords Trainer certifications – as well as the certification of the entire agency belonging to the Google Partners program confirm the right choice in choosing Orange Juice agency for promotional activities on the Internet.

Nina Kuczyńska,
Member of the Board of

Interesting audit, you can learn a few things from it. Makes a man look more closely at the tool he uses. It is worth implementing the remarks and recommendations contained in the audit.

Jan Świst,
Owner of Tee++

I highly recommend it because their work increased viewership and optimized costs.

Marcin Ciskowski,
Owner of

We thank Orange Juice for a reliable and quickly worked out Audit. At, we try to improve the points marked by Orange Juice due to the results of the Audit and we hope that this will improve the quality of our GA account. The report mentions a lot of details and advice – for which we thank you very much. We recommend an Orange Juice audit for a better understanding of Google analytics.

Anna-Paula Cederholm,
Head of Marketing in

The Gooogle Analytics audit is prepared very reliably. It shows exactly what needs to be improved in the functioning of the website and online marketing. Each element is very well explained and contains useful information about the benefits of improvement. I highly recommend Orange Juice professionals.

Michał Kempa,
Owner of

I recommend working with Orange Juice. Google AdWords training and workshops help you get started and learn more advanced. Campaigns implemented with the help of the Orange Juice team quickly boosted online sales on the Polish market. Doubling turnover during the year? Yes, it’s possible with Orange Juice.

Piotr Nowicki,
Country Manager Poland, Rosebikes

Seamless cooperation, good contact, high level of substantive knowledge, great customer service. What more could you want?

Marcin Szewczyk,

See references

To whom is the audit dedicated?

  • Local e-commerce stores

Whether you sell new shoes exclusively in Kolobrzeg or used vinyl records in Krakow, find that any sales volume can be optimized.

  • Nationwide sales network

Although stationary outlets account for the bulk of revenue, make sure your online campaigns are profitable and their intersection with the offline world is measured.

  • Companies exporting products

The potential of foreign markets, when weighed against the competitiveness and average cost of bringing in a user, should determine the business case. We will analyze whether this is the case.

  • Sales managers

Monitoring sales and looking for new opportunities are permanently part of your duties? Don’t miss the chance for an audit!

What does the process look like?

Brief and pricing

Brief and pricing

By having you fill out the brief, we will be able to better understand the strategic goals and current challenges of the company and the site. We will then determine the scope, methods and price of the audit

Working on Analytics audit

Working on Analytics audit

At this stage, we assess the reliability of the aggregated data in Google Analytics and evaluate the configuration of the tool used

Preparation of recommendations

Preparation of recommendations

We are working on a document in which we will point out to you which elements need to be improved, based on Google Analytics best practices and the experience of expers

Document presentation

Document presentation

We will provide you with a report in the form of a PDF document presenting all the information obtained. After 3 months, we will conduct a free re-verification of the elements identified for improvement

Expert analysis based on Nielsen heuristics

We know how to operate in the best growing foreign markets. We use this knowledge and make the role of your business through Google Ads advertising on the Internet more and more Bearing in mind the golden rules of Nielsen’s UX (a legendary figure in the UX industry), we analyze the site using a checklist based on standards and our experience. This ensures that we won’t miss any important element on your site.

Scenario method (cognitive wandering).

We prepare several scenarios depending on the size of the site. The specialist will go through the pre-planned scenario step by step highlighting the places on the site that need improvement with a recommendation.

Competitor benchmarking

We look at what standards reign among the competition, analyze good and bad solutions. Then we evaluate individual elements on the competitors’ sites including your site. Ultimately, you will see where your site ranks and what you need to work on to be the best in your industry.

Analyzing quantitative data in Google Analytics

Google Analytics is a mine of knowledge about your users thanks to which we can draw a lot of very important conclusions! In order to prepare a tailored website the information that can be extracted from it is even essential.

Don’t use Google Analytics yet? Don’t worry, we will help you set it up!

Analysis of qualitative data (heat maps and user recordings)

Heat maps and recordings allow you to see how users realistically behave on the site, how they move throughout the site, which buttons are clicked most often. Drawing the right conclusions from heat maps allows us to detect problematic places for users that cause the conversion rate to not reach the expected level.

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What does a Google Analytics Audit look like?

How much does it cost?

The price of the audit depends on your requirements and the parts of which the document provided to you will consist. In our experience, the best results come from a full audit that includes: Google Ads performance, competitive analysis, analysis of ongoing activities, conversion analysis, heuristic analysis (that is, expert analysis that involves finding potential problems on the site) and expert evaluation.

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