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Allegro Ads

Generate sales online. Find out what you will gain with Allegro Ads

Want to increase sales of your products online? Allegro Ads campaigns can help you do that, by making your listings appear at the top of search results on Allegro. At a time when we are increasingly shopping online, a presence on popular e-commerce platforms is no longer just a choice, but a necessity. In 2020 alone, the number of Allegro users reached 17.58 million, which allowed the site to rank first among the most popular sales sites in Poland. Not surprisingly, interest in advertising on Allegro is growing, and for many businesses it is simply a must-see item on the list of marketing activities.

Is Allegro Ads a form of advertising for me?

It doesn’t matter if Allegro is your only sales channel or a support for other platforms. Allegro Ads will help you effectively reach customers who may be interested in your offer. The tool also enables remarketing activities among those users who viewed your auction, but did not make a purchase (so-called abandoned shopping carts). Allegro Ads’ favorable billing model in the form of CPC (per click) allows you to fully optimize your campaign budget and adjust it to your needs. With our help you can advertise your products on Allegro regardless of the type and scale of your business.

Allegro’s position on the Polish market makes it a worthy competitor to Google. So if you are already using Google Ads and Facebook Ads, but are still looking for a way to increase your reach, Allegro Ads is the advertising format for you. Importantly, you don’t have to run an auction on Allegro to take advantage of this form of promotion. The site has prepared solutions (Allegro Ads4Brands) designed for big brands and manufacturers, who with their budget can support selected sellers and thus increase their revenues.

What can we do for you?

  • Set up an Allegro Ads account or take over the maintenance of an existing one after an audit of your existing activities
  • Plan Allegro Ads campaigns within your budget
  • Take care of the ongoing optimization of campaigns and their targeting
  • Conduct verification of your auctions in order to increase their reach
  • Prepare advertising creations tailored to the specifics of your business and the type of products offered
  • Select display locations for your ads, including Google Shopping
  • Take care of a remarketing campaign to reduce the number of abandoned shopping carts
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Sponsored Offers

Sponsored Offers

Increase sales with a product ad that appears in the first or second position of Allegro search results.

Graphic advertising

Graphic advertising

Promote the selected product using the graphic ad at the top of the page, which will display two additional promoted products.

Targeting Options

Targeting Options

Reduce the cost of acquiring a client. Reach users who are motivated to purchase a specific product on Allegro.

Sales reporting

Sales reporting

Monitor the effectiveness of Allegro Ads campaigns with monthly sales reports.

  • We are increasing the advertising reach of Facebook Ads

    Our clients’ ads have already been shown over 5 billion times. Take advantage of our experience and bring as many valuable users as you need.

  • We choose the right target group in Facebook Ads

    We will show ads only to your target audience. We use proven practices of precise advertising targeting, thanks to which our advertising campaigns on Facebook sell!

  • We run Facebook Ads on many devices

    Thanks to the availability of the Facebook application, we are able to display an advertising message to your potential customer, regardless of how he uses the internet, at a crucial moment for you.

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What can your ads look like?

From brainstorming to great results!



We develop a proposal for targeting and advertising communication
based on information from the advertising brief sent to us.
After taking into account the client’s suggestion and final acceptance, we implement advertising campaigns on the account.



We keep an eye on the pulse every day and check the results of the campaign,
to make the best use of your budget and achieve your goals. We introduce cyclical tests of other options of direction and creation,
to ensure the continuous development of the campaign.



Once a month we send a report with the results of the campaign. Split
it is on the number of impressions, reach, number of clicks on the ad, cost
per click/1000 impressions (depending on the campaign goal)
and click-through rate.

Our customers' opinions

We have been cooperating with specialists of interactive agencies for 5 years. Long-term cooperation allows us to understand our business goals and set new ones as our strategy and company develop. Our cooperation with the Orange Juice interactive agency is successfully determined by three slogans: professionalism, effect orientation, trust.

Maciej Zych,
Marketing Director at Mennica Wroclawska

We have been a customer of Orange Juice for a long time and with a clear conscience recommended this agency as a reliable and reliable partner.

Joanna Chomka,
Owner of

Cooperation with Orange Juice is pure pleasure! Ongoing and efficient contact, and a huge commitment to customer success. With a clear conscience I can recommend this company.

Wiola Kurpiella,
Event Manager Bieg Firmowy

The Google Analytics audit carried out by Orange Juice is a real mine of knowledge – it allowed us to find gaps in our web analytics and develop sales activities based on specific data. I recommend Orange Juice with a clear conscience.

Michał Mazur,
Director of Communication and Promotion Śląsk Wrocław

From the beginning of our cooperation, we have been observing (…) the involvement of Orange Juice specialists in our advertising activities. (…) Recruitment for studies at the University of Life Sciences in Wroclaw, despite the annual decline in the number of high school graduates in Poland, was a success and a better result than in previous years. (…) A lot of feedback, quick response and searching for solutions to increase recruitment and registration. We recommend Orange Juice as the right business partner for implementing online campaigns.

Paulina Boroń-Kacperek,
Director of the Recruitment Office of the Wrocław University of Environmental and Life Sciences

Orange Juice is above all great committed people. Good contact and understanding of goals accompanies us from the very beginning of cooperation. It all adds up to successful promotion on Google. I would recommend.

Grzegorz Szymański,
Co-owner of

Orange Juice provides professional support in online marketing. The agency’s extensive knowledge – both theoretical and practical – deserves recognition. Timely implementation of tasks, extensive competence and expert advice allow you to recommend her as a trusted business partner.

Agnieszka Trzepacz,
Marketing Coordinator at SpeedFly

The Orange Juice agency has entrusted comprehensive activities to the promotion of our company on the Internet. From the beginning of cooperation, we have been dealing with great professionalism, experience and creativity […] Thanks to reliable analysis and properly selected and implemented strategy, we successfully reach clients.

Krzysztof Wolański,
Managing director,

Cooperation with the Orange Juice agency opens a number of new doors for successful promotion of the company. We systematically entrust to specialists from Orange Juice the promotion of ever new packages offered by our resort. Prepared recommendations for image ads and activities carried out in the advertising network bring visible results and significantly increase interest in the offer of Czarna Góra.

Anna Haczkiewicz-Mazur,
Marketing and sales director of Czarna Góra S.A.

Orange Juice is a great team and real website audit experts. Thanks to the fact that they tested all possible behavior scenarios on our platform and checked usability functions, and then presented a very well-prepared synthesis of all analytical conclusions, we were able to refine the details.

Kamil Paśko,
Owner of

Promoting our company’s products (…) is not easy, however Orange Juice Experts have ideally selected the right tools to promote Kessel on the web. All activities are carried out with the utmost diligence, and we especially appreciate precisely conducted remarketing.


Anna Stochaj,
Marketing Director at Kessel Sp. z o.o.

In addition to the business objectives pursued, cooperation with Orange Juice is supported by the experience of successfully implementing campaigns for other financial entities. In addition, the Google AdWords Trainer certifications – as well as the certification of the entire agency belonging to the Google Partners program confirm the right choice in choosing Orange Juice agency for promotional activities on the Internet.

Nina Kuczyńska,
Member of the Board of

Interesting audit, you can learn a few things from it. Makes a man look more closely at the tool he uses. It is worth implementing the remarks and recommendations contained in the audit.

Jan Świst,
Owner of Tee++

I highly recommend it because their work increased viewership and optimized costs.

Marcin Ciskowski,
Owner of

We thank Orange Juice for a reliable and quickly worked out Audit. At, we try to improve the points marked by Orange Juice due to the results of the Audit and we hope that this will improve the quality of our GA account. The report mentions a lot of details and advice – for which we thank you very much. We recommend an Orange Juice audit for a better understanding of Google analytics.

Anna-Paula Cederholm,
Head of Marketing in

The Gooogle Analytics audit is prepared very reliably. It shows exactly what needs to be improved in the functioning of the website and online marketing. Each element is very well explained and contains useful information about the benefits of improvement. I highly recommend Orange Juice professionals.

Michał Kempa,
Owner of

I recommend working with Orange Juice. Google AdWords training and workshops help you get started and learn more advanced. Campaigns implemented with the help of the Orange Juice team quickly boosted online sales on the Polish market. Doubling turnover during the year? Yes, it’s possible with Orange Juice.

Piotr Nowicki,
Country Manager Poland, Rosebikes

Seamless cooperation, good contact, high level of substantive knowledge, great customer service. What more could you want?

Marcin Szewczyk,

See references

+19 mln Facebook users in Poland

+7 lmn Poles use Instagram

11 behind sponsored posts per month clicked by one user

+1000 applications on the Facebook partner network where you can advertise!

What are sponsored offers?

Sponsored offers are displayed in response to a user’s inquiry. Suppose you advertise a coffee maker. A recipient typing the phrase “coffee maker” into an Allegro search engine is very likely to see your coffee maker listing above other listings. So you can increase your sales!

Where does the advertising appear?

  • in the search results on Allegro (among other things, the first two positions)
  • in the left column next to the search results
  • on the offer page

How much does Allegro Ads cost and how is it billed?

In Allegro Ads, you determine how much you want to spend on a campaign. You can set a daily budget, i.e. the amount you want to spend maximum per day, as well as a total budget, i.e. the entire amount you want to spend on promotion.

Allegro ads are billed in the CPC model – you pay only when your audience clicks on your offer.

Working time related to optimization or implementation of new campaigns is subject to separate payment. In other words, you pay: the Allegro Ads budget and a fee for the work of Orange Juice specialists.

What statistics are available in the Allegro Ads panel?

  • clicks – number of clicks on sponsored offers
  • page views – the number of impressions of sponsored offers
  • CTR – the ratio of the number of clicks to the total number of impressions of offers
  • CPC – the average price per click, meaning the total cost of all clicks divided by the number of clicks
  • total cost of the campaign
  • ROI – the revenue that was generated after clicking on a sponsored offer, attributable to each PLN spent in Allegro Ads – e.g. PLN 10 return means that each PLN spent in Allegro Ads gave you PLN 10 revenue!
  • interest – the number of listings observed and added to the cart by recipients in the following 7 days after clicking on the ad
  • sold items – the total number of sold listings in the following 7 days after clicking on the sponsored offer
  • sales value – the total gross value of sold offers counted for 7 consecutive days after clicking on the ad.

What is the scope of cooperation with Orange Juice?

We comprehensively create effective Allegro Ads campaigns. The service consists of:

  1. Creating and configuring an advertising account
  2. Running an advertising campaign, including management of budget, exposure, traffic share
  3. Optimization of the advertising account structure and recommendations for the development of the tool
  4. Reporting of work effects


Why with Orange Juice?

Orange Juice is first and foremost a passion of people for the Internet and its possibilities. An efficiency approach flows in our blood, we know that effective marketing is not measured by the size of the budget, but by the effect and sales achieved.

We have a wealth of experience built on more than 17 million zlotys of advertising budget spent, we work successfully for each industry.

Among our professed values are such as passion, trust, openness and development. If you share similar values, we invite you to contact us.


Orange Juice and Moneual – promotion of cleaning robots on Facebook

See case study

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