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Advertising of an institution that promotes tourism

Polish Tourism Organization reaches out to the 38% of Austrians and Swiss with a tourist offer

Advertising of an institution that promotes tourism

Polish Tourism Organization reaches out to the 38% of Austrians and Swiss with a tourist offer

Advertising of an institution that promotes tourism

About the company

The Polish Tourist Organization (PTO) is the institution responsible for promoting Poland as an attractive tourist destination on the domestic and international markets. The PTO is also tasked with developing Poland’s tourism infrastructure and supporting entrepreneurship in the tourism sector. The purpose of this cooperation was to showcase Poland on the Swiss and Austrian markets as a destination for travel in style.

What were the effects?

+7.1 million

ad impressions in the target group

Number 1

the source of getting traffic to the site (Google Ads & Facebook Ads).

8,33%

record ad click-through rate

How did we do it?

  • cross-cutting activities of Google Ads & Facebook Ads
  • testing multiple graphic creations and learning from the actions
  • testing different audiences for tourism and recreation
  • expand remarketing activities to raise awareness of the organization and Poland among Austrian and Swiss citizens

Our customer's opinion

I recommend working with Orange Juice because of the comprehensiveness of their services. We were able to carry out online campaigns aimed at very different target groups, using all possible channels. Importantly, the campaigns are created by excellent dedicated specialists for specific activities, which guarantees high quality service and full professionalism. Throughout the entire period of cooperation, our project on the part of Orange Juice was led by PM, which greatly facilitated contact, enabled consistency of activities, as well as ongoing analysis of the effectiveness of the campaign. We will certainly return to this cooperation.

Agnieszka Kiewicz

Internet marketing specialist at the PTO

Agnieszka Kiewicz - Internet marketing specialist at the PTO

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